This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


We’re in August already! Where did the time go? Before you know it, the kids will be back in school and winter will have returned. And to make sure you get to enjoy as many moments as you can before it’s too late, we’ve rounded up the best posts from the week.

For those of you who consider yourselves beginner SEOs and marketers, we’ll learn how to save time on your social media marketing without taking away from the quality. You’ll also learn more about using images for marketing and how to identify issues with link profiles.

Those of you at an intermediate level, check out the post on using differentiators to improve your marketing. You can then get some landing page and email marketing tips, as well as learn how to measure the success of your content marketing.

The posts we’ve collected for advanced DIY readers center around sentiment analysis and understanding how your target audience thinks. You can also learn how to optimize your entire sales cycle and learn a bit more about data mining and social intelligence.

Last, but certainly not least, don’t forget to catch up on the latest news coming from the search engines and social networks.

Let’s begin, shall we?

Beginner SEO and Marketing

Social Media Black Hole — How Not to Sink Your Time — Social media marketing can reap a number of benefits, but it also has a tendency to eat up a lot of your time, especially if you use more than one network. If you’re ready to cut down on the time you spend and increase your ROI, read this post from The Geisheker Marketing Blog.

Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz — We often come across great posts about Twitter or Facebook marketing, even LinkedIn, but it’s not too often that you come across a well-written post on sites like Instagram. Have a read and let us know what you think. Do you have any tips to add? You might also find this post on using images in marketing from Vertical Response.

5 Signs Your Site Might Be Punished by Google for Unnatural Links — Getting a spanking from papa Google isn’t just frustrating. It can be costly, and this new war against link building has certainly caused a number of issues for site owners. Have you been hit? Find out by reading this iNeedHits post.

Intermediate SEO, Marketing & Business Tips

6 Ways to Stand Out Using Your Differentiators — We all have things that make us different. Sometimes, we see them as flaws and try to cover them up. Other times, we accept them with a sort of quiet resignation, but we rarely embrace them and use them to our advantage. Maybe it’s time that we did?

Landing Pages That Stick for Conversions That Soar — Often times, we get so concentrated on the written text on a landing page that we forget about the other elements that go into a successful landing page. Does your landing page fit the bill?

7 Tips to Make Your Email Sign-Up Process Work Harder — Email marketing is a deceivingly simple practice — it looks so easy, and it is, but it also takes a lot of practice and testing to get it right. Clear Thought Consulting Limited released a post this week on this very subject that should make it easier for you to get a head start and make your emails more profitable. John Jantsch feels the process of getting email marketing right is so important that you shouldn’t even bother with social media until you get this in place.

Measuring the Effectiveness of Your Marketing Content — Content marketing has become a vital segment in any online business’ marketing plan, but how do you know if you’re doing it right? And how do you do more of the “right stuff” well? By measuring the results, of course. Sadly, this is likely one of the most commonly forgotten steps in the process. Learn more at Rebar Business Builders.

Advanced SEO, Marketing & Business Links

Social Business Intelligence: Key to Integrated Marketing — Without data and analysis, you’re not making an informed business decision. You’re guessing. This doesn’t mean there won’t be some kind of payoff, but you certainly won’t get the most out of your marketing. See what Shelly Kramer from V3 had to say about it. Then, go to Marketing Sherpa and read Digital Marketing: Be Relevant, Data-Driven and Precise by David Kirkpatrick.

Digital Marketing: Understanding Customer Sentiment — Marketing styles, pitches, the products/services you offer, and how you do business all depend on the mind-set of your target audience. With this knowledge, you can prevent disasters, increase satisfaction, and improve the quality of the connection you have with your customer base. Marketing Sherpa had a great post this week to get you started. And if you want to read more, check out this post on gamification and user behaviour and how you can identify your personality by how and what you post on your Facebook page.

How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle — Getting new customers is important, but if you want to make the most from your marketing efforts, you need to make sure each customer is worth as much as possible to you. This means looking after them well after the first sale. Lee Odden has some great ideas about how to use content to do just that. And if you need a bit more inspiration, read 5 Ways to Get a Greater Return on Your Content from Duct Tape Marketing.

Great Posts Published This Week Everyone Should Check Out

Facebook Channels Digg With New Recommendations Bar — The introduction of the recommendation bar into the Facebook environment has opened up a number of opportunities for marketers and site visitors. Have you seen it? Any ideas as to how to use this to your advantage? Another big story from the social network this week involved the launch of sponsored results advertising.

Yelp’s Traffic & Review Count Have Doubled in the Past 18 Months — Matt McGee covered the news coming out of Yelp this week, and if you use local SEO, you’ll want to make sure you check it out as it’s great news for local businesses. Have you noticed any changes in your Yelp traffic over the last year and a half?

Wildfire Joins Google: Serving All Social Media Platforms — Google’s latest purchase could mean more big changes for Google+ the social media marketing software developer Wildfire comes with a ton of new features to help customers and businesses get more from their marketing. How do you think Google will make use of these new talents and products?

Other newsworthy items from Google this week include:

Google Releases Secret Index Statistics for Your Website
Your Handwriting Now Recognized in Google Searches

Jack Daniel’s Sends “Most Polite Cease and Desist Letter Ever Written” — If you missed all the PR surrounding Jack Daniels, head over to Legal Zoom and catch up on the story. We thought this was brilliantly handled and would like to see this tactic catch on. Alternatively, a PR event that didn’t go quite so well this week involved Chick-fil-A.

Andrew Peron
Growth Marketing Manager at | | More Posts

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.