This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


With SES San Francisco this week, there was a ton of excellent posts and information being published this week. Analytics was a huge topic this week, especially with the amazing talk Avinash Kaushik gave. Data mining and behavioral targeting were also popular discussions this week, so there was a ton of learning going on. But don’t worry. It wasn’t all advanced topics.Beginners can learn how to start their content marketing and create the perfect Facebook post, but they can also get a handle on their SEO and get some inspiration from places like Vertical Response and QuickSprout.

Intermediates can learn how to improve their mobile email campaigns, improve their website design, and learn why clicks isn’t always the best metric to watch.

Let’s get started, shall we?

Beginner SEO and Marketing

Content Marketing: 3 Tips for How to Get Started — Creating and getting started on a successful content marketing plan isn’t easy, so how do the experts do it? Marketing Sherpa has an excellent interview with Michael Lykke Aagaard and Daniel Burstein that’ll tell you how. You might also want to read through Duct Tape Marketing’s Why Blogging Is Even More Critical in the Age of Social.

5 Rules Every SEO Should Live By — No matter how you do it, or which techniques you choose to use, SEOs have a lot of balls to juggle. And at the end of the day, all those things fall into one of the 5 basic rules. Know what they are? Read this post from QuickSprout and find out.

Draw Visitors to Your Small Business With Local SEO Strategies — Small brick-and-mortar businesses often feel quite confined. After all, they lack the big budgets, experience, big teams, and reach of their big competitors. What they often don’t realize, however, is that they have a significant benefit over bigger competitors as well. If you’re in this situation, read this post from Small Business Trends. You might also want to have a gander at Get Publicity: 5 PR Advantages Small Businesses Have and 4 Reasons Small Businesses Should Have a Blog.

How to Write the Perfect Facebook Post — Facebook is easy, right? Just share a link and you’re done, right? Wrong. There’s a lot more to maintaining a professional Facebook page than just posting any old link, but don’t worry. V3 knows how to do it, and they shared it with us this week.

Intermediate SEO, Marketing & Business Tips

Vertical VS. Horizontal Website Navigation — Which Is Best? — If you’re going to read this post looking for an answer one way or another, you’ll be sorely disappointed. What you will find, however, is a quick list of pros and cons for each that should help make the decision easier.

Entice Mobile Users to Open Your Emails: 3 Tips — You’d think that an email is an email. A subject line is a subject line. But this is simply not true when you change the delivery method and device. Mobile users (and even some browser apps) require a different style of targeting than traditional email readers. See what we mean in this post from Vertical Response.

Are You After Clicks? What About Increasing Sales? — On the Geisheker blog this week, we get into the big debate over the difference between sales and clicks, and which one is most important. What do you think? Do you aim for more sales and think about how to get more traffic? Or do you simply focus on generating more traffic?

5 Tips for Being Naturally Good at SEO — All of the best SEO techniques have two things in common: 1) They’re sustainable. 2) They improve your bottom line as well as your rankings. To accomplish these things, they need to avoid red flags, which means being as natural as possible. Not sure how to manage that? Visit this Barone post and make sure to take notes.

Advanced SEO, Marketing & Business Links

7 Things You Need to Know About Analytics — Analytics are easy to get information from, right? Just activate it and glance at the reports every so often, right? Wrong. Thom Craver and Garry Przyklenk did a talk at SES this week that focused on some of the finer points of using analytics. And they’re excellent points. You might also want to read this post on working with big data sets and Business Optimization in a Digital Age from the king of analytics Avinash Kaushik.

7 Questions That Lead to Incredibly Effective Marketing Campaigns — Have you ever crafted the perfect marketing campaign only to discover it didn’t get the results you wanted? Don’t worry. It happens to all of us, usually because we didn’t answer one of the questions mentioned in this post from John

Optimize B2B Content Across the Sales Cycle — During Lee Odden’s visit to SES San Francisco, he gave an excellent talk on optimizing the sales cycle in the world of B2B content marketing. We thought the second point he made was particularly good (and so frequently forgotten, even by the experts). Were you at SES San Fran? Did you get more tips from the talk to share with us?

Keyword Modeling Analysis to Engage Your Audience — Ready to take your keyword research to a whole new level? Keyword modeling uses customer intelligence and behavioral analysis to redefine the way you do business and directly target your customers. Bill Hunt gave SES attendees an excellent introduction to this advanced technique this week, and this post from Top Rank has all the details to get you started.

Want to read more on the topic? Try some of these:
Designers Should Tailor Website to Consumers’ Preferences
5 Ways Analytics Can Help Grow Your Business
Class Is in Session: Q&A With Web Analytics Professors About Optimization Summit 2012

Great Posts Published This Week Everyone Should Check Out

6 Things to Know About the Yelp-Bing Local Data Partnership — Do you remember the partnership between Yelp and Bing that was announced a few months ago? Well, Matt McGee has had time to test, talk to some of the powers that be, and learn how everything works. If you do any local marketing at all, you’ll love this.

Foursquare Encourages Action With Promoted Updates — Instead of just a plain old ad, local businesses now have the opportunity to use Foursquare in new and exciting ways with the latest product released by the social network. There’s a ton of potential here. The big question, however, is ROI. What are your thoughts on this revenue stream?

BlogHer Study Reveals How Moms Use Tech — Every target audience uses tech differently. There’s no surprise there, but you may be interested to find out exactly how they differ. At least, that’s what BlogHer did. With their unique relationship with the mommy blogger demographic, the blog giant was able to capture a fascinating perspective that just may surprise you.

Facebook Testing Non-Social Ad Units for Mobile Apps — Facebook took another step to diversify its ad and revenue streams this week by announcing an ad option for app developers. This is excellent news for companies using apps as a marketing tool. Will this help your company?

Matt Cutts Stops By SES to Talk Google & Answer Some Difficult Questions — Cutts’ appearance an any conference always causes a kerfuffle, and SES San Francisco was no exception. While Matt cleared up some of the confusion surrounding the Knowledge Graph and Social, he also perked the interest of many a marketer with some of the things he said. Make sure to check out this post to get all the details. And speaking of which… Google Knowledge Graph went worldwide this week. They also added a new icon to the search results.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.