This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


It’s Friday again and another week is gone. We hope it was a good one for you and that you’ve got a great weekend planned. And to get your weekend started off right, let’s see what happened around the blogosphere.Those of you new to online marketing will be treated with a helpful piece from BoostSuite about marketing and promoting content, as well as information on getting your site indexed by Google faster, and making more conversions.

Intermediate SEO and marketing readers can learn more about using the video and mobile web to boost your SEO and your business. Advanced users should be sure to check out a really interesting post from Daniel Burstein on A/B testing, as well as posts about usership, using data, and nurturing the customer life cycle with content.

Last, but certainly not least, don’t forget to check out the news section. There was a lot of it this week and there were some significant changes made in a number of areas.

Let’s get started, shall we?

Beginner SEO and Marketing

Don’t Just Write a Blog Article — Promote it! — Writing and formatting your content is just the first step when you choose to use this type of marketing. What else do you have to do? BoostSuite says promote it, and they have an interesting post on just how to do it, too.

8 Tips to Make Google Index Your New Website Quickly — KissMetrics released some fantastic information on how to get your site indexed faster and iNeedHits covered the event. This piece is brilliant, so make sure you don’t miss it.

What Is Your Make It Easy to Switch Offer? — Each time we ask site visitors to buy or sign up for something, we’re asking them to change. And as you probably know, change isn’t easy. Rebar Business Builders published a post this week that should make it significantly easier.

Intermediate SEO, Marketing & Business Tips

Boosting SEO Through Mobile Web Initiatives — The emergence of mobile has opened the door to a number of new opportunities. In fact, it can even improve your SEO. Sound interesting? Then, you might also want to check out Making the Move to Mobile Web Integration.

Online Video Drives Business — Buzz Booster published a fantastic infographic on the value of video marketing. There are some excellent stats here that you may find helpful, but there’s also some interesting information on how consumers are using video.

Advanced SEO, Marketing & Business Links

Managing Big Data for Better Social Media Marketing — Behind every great business decision is a great set of data. Without it, you’re merely guessing about something that the success and security of your company depends on. But sometimes, having poorly managed data can be even worse because it can deliberately lead you down the wrong path. Want to minimize your risk? Read this post from Deluxe Blog for Small Business.

Responding to the Changing Face of Usership — These days, you absolutely have to cater to the needs to of your users, but with so many different devices and browsers, where do you draw the line? Deluxe has some excellent information for figuring that out.

Introduction: 6 Steps to Customer Life Cycle Optimization With Content — We often think of content marketing as being purely for lead and sales generation, but there’s so much more to it than that. Find out what TopRank’s Lee Odden had to say about it in his post this week.

A/B Testing: 4 Tests From a Crowdfunding Site With Double-Digit Results — MarketingSherpa’s Daniel Burstein knows how important testing your marketing is, and this week, he published a fantastic case study that we think you’ll be able to gain a lot from.

Great Posts Published This Week Everyone Should Check Out

Google+ Button Sharing Recommended Pages — Google+ buttons have undergone a bit of an update and site owners are going to love it. Will this change be enough for you to get rid of your related post plugin? The search engine also added Google+ buttons to the search results.

Google’s ‘Search As You Type’ Extended to Commerce Sites — The search giant didn’t just tweak it’s social network this week. It gave commerce sites a boost as well. Find out more about it from iNeedHits’ Courtney Mills.

Bing & Google Biggest Winners in June Market Share — Courtney Mills also reported on the interesting movement in June’s search market shares. What do you think is behind the change? And more importantly, do you think it’s going to continue?

Marissa Mayer Spends First Week at Yahoo! — It seems like everyone and anyone connected to the online marketing world was talking about Marissa Mayer’s move to Yahoo. One post we found particularly interesting was this one Small Business Trends. It collected together a number of different opinions and thoughts on the search maiden’s move.

New Foursquare Feature Lets Businesses Target Nearby Loyal Customers — Anita Campbell of Small Business Trends Matt McGee also covered this new Foursquare feature on his blog. Twitter has also started targeting users with their new features: Targeted Tweets and age verification.

Facebook Revamps Its Small Business Resource Site — Lisa Barone published a post this week on Facebook’s changes to it’s small business resource site and how you can benefit from it. But, that wasn’t the only news from the social network this week. Facebook also released scheduled posts and segmented sponsored posts.

Andrew Peron
Growth Marketing Manager at | | More Posts

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.