This post is meant to be helpful for all levels of SEO expertise. You can also find UpCity posts classified by level of expertise on the following pages:


It has been an interesting week in the blogosphere this week. There were a few news items of note, but what made it particularly interesting was the unique mix of topics the various industry experts covered.

Beginner marketers and SEOs will learn some fantastic hints and tricks for identifying content topics and types that will earn you a good return. You’ll also learn how to work user-generated content to your advantage and use Facebook ads.

Intermediate marketers can learn more about the four-phase social media process, an interesting and effective way to generate local content, and how to troubleshoot content marketing strategies.

Advanced SEOs and marketers can read more about customer recovery, read an interesting study on subject line length, and get some ideas for leveraging big brands to get ahead.

Let’s get started, shall we?

Beginner SEO and Marketing

How to Stay Focused on Producing Your Highest Payoff Content — When you don’t have time to leave your content marketing to chance, every piece of content you publish matters. Of course, this is never guaranteed, but Duct Tape Marketing has a simple and interesting process that will help you decide which pieces of content will give you the best return. And if you need some ideas, try John Jantsch’s guest post at TopRank on the types of content your community craves.

Inbound Marketing: 5 Tips for Cultivating User-Generated Content — Despite the immense power it can have, turning user-generated content into something useful isn’t easy. Don’t despair though. MarketingSherpa’s Courtney Eckerle published some excellent tips this week that just may do the trick for you.

Want to Grow Your Facebook Fans Fast for Pennies? — Facebook ads can be a bit intimidating if you’ve never created one before, but you shouldn’t let that stop you from using them. Flyte had a nice, simple how-to with images to help you through the process.

Intermediate SEO, Marketing & Business Tips

Navigating the Four-Phase Social Media Process — If you find that you’re not getting enough from your social media marketing, you could be getting lost somewhere in the process. Or perhaps, you’ve not tried this interesting strategy. Jonathan Greene of MarketingSherpa covered the topic this week.

5 Types of B2B Content Marketing Blunders That Offer Teachable Moments — It’s frustrating when you realize your content marketing has started to go off the rails. This post from TopRank has some excellent suggestions to help you troubleshoot the problem and turn things around. Have you seen examples of some of these problems? Or know of a company who has made one of these mistakes and turned things around?

How to Create Local Content for Multiple Cities — Creating content for multiple locations when you offer the same thing in each can be quite a problem. All too often we’re tempted to take a short cut and publish the same content for each location simply by changing the names of the location. This is a huge no-no that will cost you more than it will help. Want to know the right way to do it? Read this from Matt McGee.

Advanced SEO, Marketing & Business Links

How to Leverage Big Brands for Your Small Business — Large brands are a huge problem for small businesses trying to compete. Small companies don’t have the budget, staff, resources, or wide range of skills to match the big brands, but that doesn’t mean all is lost. Amie Marse published some fantastic ideas for using the power of big brands to your advantage that you’ll definitely want to check out. We think you’ll find them helpful with authority and established sites as well as big brands.

Reaching Out to Departed Customers for Recovery — Customer retention is a significant problem for all businesses. Instead of replacing those who leave you with new clients all the time, have you tried contacting those who have switched to the competition to see if you can bring them back? You might be surprised at the results.

Subject Line Length: Is Longer Better? — This has been a huge debate among the experts for years, but a new study may be able to shed some light on the topic. And you might be surprised at the results. Hint: Don’t forget that open rates and clicks are two very different things and the two can be quite independent of each other.

Great Posts Published This Week Everyone Should Check Out

Selling Online: Email and Search are Key Drivers — Shelly Kramer of V3 wrote about a new report published by Forrester’s. The study shows that while social can contribute somewhat to sales, but it’s search and email you should focus on if you want to drive sales. It’s quite an interesting concept. Have you noticed the same with your business?

Twitter Tests Survey Feature for Advertisers — Twitter has joined forces with Nielsen to help businesses discover what their target audience really wants. Will you be making use of this feature? Do you think this is a great idea?

Mobile Presence Deemed “Critical” By Users — A new Google study shows businesses absolutely must have a mobile presence according to users. Other news from Google this week includes:

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.