Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receives an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.  Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.


Google Analytics (GA) is a popular website statistics tool offered by Google. This powerful analytics tool helps a website owner track MANY website statistics, such as traffic to the site, the sources of traffic (direct visits, search engines, social networks, and even mobile), web conversions, number of pages visited, time spent on site, social relationships, and geographic origin of visitors among many other metrics. You can use the power of Google Analytics to optimize your spend, concentrate your efforts on specific keywords, or be informed on the most effective online media for your business.

GA is offered in two packages: a free of charge, standard version and a paid, premium version.

Creating a Google Analytics Account

Relatively easy to implement, the following steps will walk you through the process of creating a free Google Analytics account.

Step 1: Open the Google Analytics page on your web browser.

Step 2: Click the Create an Account button on the top right corner of the page, which will take you to the login area.

Step 3: Enter your Google account’s username and password, and click the Sign In Button.

If you do not already have a Google account or would like to create a new one to use with Analytics, click on the Sign Up button located on the top right corner of the page.

Step 4: Once you have logged into you Google account, you will be taken to the page where you can sign up for Google Analytics. Click the Sign Up button to start using the service.

Step 5: On the next page, you can select the preferred tracking destination and choose a tracking method. This essential code will conveniently report detailed information about the customers who visit your website.

Step 6: After selecting the tracking method, you can correctly set up the web property by filling in some basic information about the website.
Step 7: After entering the required profile information about your site, you can control whom you want to share the GA data with. You’re presented with the choice of: Share with other Google products only, Share anonymously with Google and others, and/or share with Google account specialists. Check or uncheck the optional boxes under Data Sharing Settings.

Step 8: Next, click on the Get Tracking ID button on the bottom of the page.

Step 9: A pop-up window will appear. Read through and accept the Google Terms and Conditions by clicking on the I Accept button.

Step 10: After the page reloads, you will receive a tracking code that you should copy and paste to the page that you would like to track.

Step 11: Place the tracking snippet before your header script as shown. Make sure that the code is entered correctly.

Next Steps

Congratulations, you successfully configured a Google Analytics account for your website. You should now set up goals in Google Analytics to track essential user statistics for your website.  Read our upcoming blog post that will discuss how to set up goals in Google Analytics to help you complete the process.

More Information

Check out these other blog posts for more helpful hints on how to track conversions:

UpCity members, follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Establish Your Presence > Website 101: Set-up for Success.