One of the most common questions we see businesses wrestle with is whether to hire an agency partner, like our company, The Missing Link, or whether to take their SEO efforts in-house. Although hiring a dedicated SEO professional to join your marketing team offers a number of tangible benefits, this route may not be the best suited for your growth goals. Hiring and training an employee can be costly, plus you’ll need to consider additional costs for tools and software. In our opinion, if you are committed to enhancing your SEO performance, you’re better off hiring an agency instead of a full-time employee. Here’s why:
Agencies working with multiple clients will have experience testing many different strategies and tactics. With that experience, they can apply the best practices to your account and save you the time and expenses associated with testing. This means you will see better results faster!
First Movers Advantage
Marketing providers typically have more access to new products as well as new betas that are released by various companies. With these new products and beta versions of products, agencies can get their clients in on the ground floor of the latest and greatest SEO has to offer. If you look back on the early days of Facebook Ads and even Google Ads, competition was lower and ROI was much higher. Getting in on the ground floor is a distinct advantage in all aspects of digital marketing.'Getting in on the ground floor is a distinct advantage in all aspects of digital marketing.' - Scott Julewitz, The Missing Link Click To Tweet
Agencies typically have more advanced tools to work with. Most companies won’t buy multiple tools to support the same effort. For example, you likely won’t see a company pay for Moz and BrightEdge for their in-house SEO team; however, marketing providers will typically have a wide variety of tools at their disposal. This benefits you in more ways than you might think. Perhaps most importantly, SEO tools tend to analyze situations a bit differently so you will get multiple views of the same website. Second, some tools are stronger in some areas than others. For example, it is not uncommon to see discrepancies in ranking data from a tool like BrightEdge vs a tool like Ubersuggest. The reasons for these discrepancies are a topic for another article, but if you are limited to one tool you may be taking action based on inaccurate or incomplete data.
Any good search engine optimization (SEO) company is consistently training their staff on the latest and greatest in their field. This includes covering test results from other clients, new best practices, and leaning the benefits of new tools. With this ongoing training, agency teams always have their finger on the pulse of what’s new and effective in the world of SEO. Typically, in-house team trainings are more focused around the brand or product, leaving the SEO team to fend for themselves when it comes to enhancing their skill set.
Marketing providers have multiple team members available to fill in for others when they take vacation, sick days, or anything else. You really don’t miss a beat with an agency partner as someone will always be there to dive into an issue, provide a quick report, or insights on a situation. Whatever the issue, it can make a significant difference having an agency team member available all the time.
In conclusion, agency teams are simply more flexible, experienced, robust, and have better access to advanced tools and trainings compared to in-house teams. That’s not to say all agencies are superior; there are certainly some bad eggs out there. For business owners, conducting extensive research about a potential partner through websites like UpCity ensures you’ll find the right fit for you!