Would you like your business to be discovered beyond your physical address? If your answer is yes, creating local SEO city pages is an effective and efficient strategy. When properly done, SEO city landing pages will likely increase your traffic and leads.
While there are many benefits to creating these city pages, there are also some rules and guidelines you should follow to rank well and avoid penalties from Google. Not to worry, we will outline everything you need to know about your city page campaign!
Should I Create Local SEO City Pages?
If your business has a physical address but you travel to provide services to your customers, your business is considered a single-location service area business or (SAB).
If you have a SAB, most of your traffic will come from the local-map pack. Because Google shows local-map listings based on proximity, it’s nearly impossible to show up beyond your physical location. Creating local SEO city pages is a great way to show up organically for your services in cities beyond your general area.
SEO City Page Guidelines
Make Sure Your SEO City Pages Are Unique
Creating several SEO city pages with duplicate content (while simply changing the city) will actually HURT your rankings! If you are going to invest in SEO city pages, it’s important to take the time to make the content unique for each service and city.
Limit the Amount of SEO City Pages You Create
Being too ambitious and creating a multitude of city pages will make it difficult to produce and maintain quality content for those pages. A better strategy would be to choose two to five services in two to five cities. This will give you, at most, 25 pages to create and maintain.
Include Local Reviews and Testimonials
Having reviews from customers in your target area is beneficial for multiple reasons. This locally relevant social proof will help your rankings while earning trust from your potential customers.
Follow SEO Best Practices
It’s important to include your city and service in the URL, meta title, meta description, page headings, alt tags, and obviously the content itself. Including a Google service area map is also a beneficial tactic. Here is a good example of a city page following these SEO practices.
Include City Pages in Your Main Navigation
Make sure you add your city pages in your website navigation so prospective clients can find your pages and search engines will index them. Many potential customers will look for an “areas we serve” section to make sure you provide services within their cities. Here is a good example of city pages in the main navigation.
Include Location Signals Within Your City Pages
Location signals are outbound links pointing to authoritative organizations, landmarks, or businesses. Some examples of these potential location signals are as follows: the local chamber of commerce, popular restaurants, local parks, hotels, etc.
Make Sure to Have Enough Content
Simply creating an SEO city page with a heading, a small paragraph, and a contact form isn’t going to cut it. You need to make sure to include enough properly formatted content to rank well. We recommend having at least 300 words for each city page you create. Here is an ideal amount of content.
Are You Ready to Start Creating City Pages for Your Business?
We hope you better understand the benefits and guidelines for creating local city pages for your business. If your company doesn’t have the time and resources to create multiple city pages, you can always start with one page and go from there.