Revisiting UpCity’s Commitment to Reviews You Can Trust
Core to our mission of creating meaningful relationships between B2B service providers and their customers, our strict evaluation process ensures the authenticity of every review on our platform.
In light of the news that Amazon and Google are being investigated in the UK for failing to remove fake product reviews, we want to reaffirm our commitment to ensuring that the reviews of our B2B service partners that appear on our website are legitimate, original reviews by their customers.
UpCity has been well aware of the digital trust dilemma online service providers face with their consumers. Fake reviews not only harm a customer’s confidence in purchasing a product, but they violate the integrity of your business/consumer relationship. At UpCity, we make it our mission to vet reviews through a rigorous data-driven model that measures real credibility to provide the utmost transparency for businesses seeking services on our site.
“At UpCity our quality team screens new reviews on a daily basis, comparing each one against an extensive checklist of criteria to determine legitimacy.” —Morgan Dowling, UpCity Manager of Research and Analytics
Not only does this benefit the customers, but it is crucial for our provider partners as well. Our strict “no fake reviews” evaluation process helps our partners uphold their reputation as credible and trustworthy brand.
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Because customer reviews can help drive consumer behavior and increase conversions by up to 270%, it’s absolutely essential that they are reliable, trustworthy, and credible. Signs of fake reviews on your profile may include the following traits:
- Poorly constructed and/or overly opinionated
- A random flood of reviews over a short period of time
- Review is posted by a false profile
- Poor grammar, vague statements, or speaking about a different product
“At UpCity our quality team screens new reviews on a daily basis, comparing each one against an extensive checklist of criteria to determine legitimacy,” says Morgan Dowling, Manager of Research and Analytics at UpCity.
We regulate our reviews to preserve authenticity with honest and unbiased opinions. That is what upholds our service providers’ reputation and helps our buyers make more informed purchase decisions.
When your business is looking to tap into the potential of digital word-of-mouth, it’s likely that you’ll have to deal with increased competition fueled by review fraud. But don’t worry; we’ve got you covered.
To learn more about UpCity’s position on reviews, visit our commitment to trust and transparency.
About the author
Rebecca helps keep all things content running at UpCity. Prior to joining, she was a magazine editor at an agency for several award-winning publications based in the Minneapolis-St. Paul area, and a content specialist for several brands within the SMB/B2B landscape. She also has significant experience in digital content creation, most notably targeting hunters and anglers (despite being a vegetarian) during her time at Gander Outdoors. Rebecca has also worked in PR, covering a diverse terrain of products and events, including the promotion of local musicians and music festivals and the latest craft beer offerings from local breweries.