Reputation Management Series: Reputation Monitoring
Successful reputation management involves a lot of multitasking. Keeping one’s ear to the ground to catch reviews and mentions, and managing responses and content creation means that there’s never a dull moment. Today our focus is on the monitoring piece—the work necessary to stay on top of how your brand is discussed online and catch all mentions and reviews as they happen.
Reputation Monitoring Doesn’t Have to Stress You Out
Knowing what must go into it, reputation monitoring may seem like a time- and labor-intensive task at first. After all, you have to stay on top of every mention of a business on multiple platforms, each of which has millions of users. The high level of detail (and large volume of data) marketers must navigate, quick turnaround times for review responses that will appease customers, and vigilance necessary to stay on top of a changing industry could make for a very stressful job. But, there’s really no reason reputation monitoring should be stressful or overly time-consuming.
As digital marketers we highly value efficiency. We love our tools, apps, and shortcuts, and for good reason—there’ s a lot of ground to cover and tons of information to process in a day’s work. This is why reputation monitoring software is so valuable in reputation management: it takes care of the data collection, sorting, and automated alerts for multiple campaigns, ensuring that you are only getting the relevant, important information you need to take action.
A Good Monitoring Tool Must Be Versatile
So what exactly does reputation monitoring software do? Depending on which solution you’re working with, it can do everything from comb reviews to generate template responses for you. At UpCity, we designed our reputation management solution to put the most relevant information at our clients’ fingertips: a step-by-step campaign builder, custom reporting, analytics, reviews, and more. Each review posted about a certain brand or business is aggregated with important data like rating, review content, user, and more. Information is presented in user-friendly dashboards where it’s easy to get a quick overview of what’s going on with the metrics and review sites most important to you.
If you’re trying to juggle reputation monitoring with the myriad other reputation management tasks required of you without some kind of monitoring solution, there’s a better way. The best reputation management strategies are scalable, so invest in something versatile, efficient, and which you can customize so it’s exactly what your business needs.
This concludes our reputation management series, but we’d be happy to answer your questions if you’ve still got them! You’re welcome to get the conversation started in the comments below.