In addition to guest posting on the UpCity blog, Lemonlight is featured as one of the Top Video Production Companies in the United States. Check out their profile here.

Thanksgiving is just around the corner and Christmas will be soon be here, and then you’ll be ringing in the New Year in the blink of an eye. It really is a special time of year, one that not only brings goodwill and cheer, but an increase in sales and holiday promotions.

Don’t be left in the dust! If you’ve got a holiday marketing calendar ready to go, that calendar NEEDS to incorporate video. Companies clamor every year to produce feel-good, emotional, and touching video content that will reach their customers before and during the holidays. If you want to keep up, especially as a small or medium business competing with the big players, you need to take advantage of the benefits offered by video. And if you haven’t set your video plan into motion just yet, it’s not too late!

We’re here to break down exactly why your company needs a holiday video and how to get it off the ground.

The Season Lends Itself to More Engaging Visual Content.

Almost the entire fourth quarter lends itself to beautiful colors, tantalizing food, creative decor, and more. From Halloween and its spooky costumes, to a table full of Thanksgiving dishes, this season is probably the most visually appealing season of all – why spend all your marketing efforts trying to communicate that in words when video can do it so much better?

Use the visual inspiration around you to create an engaging video your audience will love! This season, you can use video to spur sales (which we’ll get to below), but it’s also a familiar time of year aimed at emotional connection – use an engaging video to spread an authentic message of gratitude and togetherness. The more sincere your video is, the more likely you are to gain fans for life, and the colors, decorations, and falling leaves around you will help you set the video mood.

https://www.youtube.com/watch?v=oq1r_M5a6uI

The holiday touches are subtle in this ad – mistletoe, a winter decoration here and there – but the emotional connection will leave you teary-eyed by the end.

Video Has Been Proven to Spur Action.

By now, you likely know the benefits of using video throughout the marketing funnel. Video is the most effective form of content when it comes to attracting new audiences, nurturing them, and convincing them to convert, thanks to video’s engaging nature.

It’s been shown enjoyment of video advertising increases purchase intent by 97 percent and brand association by 139 percent. Of those surveyed, 84 percent of consumers were convinced to buy a product or service after watching a brand’s video. People overwhelmingly prefer video content to writing or images alone, and sites with embedded video typically increase visitor dwell time.

That means using video leads to more conversions. And, with Q4 closing out your year’s sales, you’ll want a big final push to get as many conversions as possible. Using a holiday video could be just the trick you need.

 

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This paper version of the #HolidaySpiceFlatWhite looks almost as tasty as the real thing. Almost. #Papercraft by @teekenng.

A post shared by Starbucks Coffee ☕ (@starbucks) on

https://www.instagram.com/p/_VEZNvRcz5/?taken-by=starbucks

This Instagram post from Starbucks is amazingly festive, creative, and mouthwatering.

There Are Countless Messages You Can Send Using Video During the Holidays.

Not sure what your holiday message should be? Typically throughout the year, your messaging (depending on your overall marketing goals) probably revolves around attracting new clients and convincing them to purchase from you. While your goals are likely the same during the holidays, the holidays actually provide a wider array of seasonal messaging you can use to spruce up your content.

Creating a themed year-end thank you video, for instance, is a great way to thank your customers for their loyalty and trust. Showing your office gearing up for the holiday season is another great way to humanize your brand. You can use video to introduce a new holiday promotion, or run a holiday contest to inspire people to make more purchases. Be creative and think about the unique things you can highlight using a seasonal video.  

InCrowd – Holiday Video // Lemonlight from Lemonlight on Vimeo.

InCrowd, a market research technology company, highlighted how their office celebrates the holidays with this fun and adorable video.

It’s Fun!

Let’s be honest – the holiday season is fun and your content should match! People are looking for sales and deals, of course, but they also want to be entertained and delighted. Use a fun holiday video, like an office carol sing-along or a day-in-the-life video of your office Santa, to delight your audience and show off your personality. Quality content will go a long way in introducing your brand to new users and warm you in the heart of those who already know you. Get in the spirit and invite everyone in your office to participate!

How Can You Get Started?

It might be a little too late to create video content for the month of October, but November and December still provide an amazing opportunity to create great videos. If you have your own production team, there should be nothing stopping you! Even a skilled videographer with a high-quality smartphone camera can quickly record a holiday message or holiday well wishes.

If you want something a little more polished, look for the perfect video production company to create that content for you. It may be a little more expensive (usually upwards of $1,500 for an original 30-second video), but a skilled production agency can create professional video in just a couple of weeks’ time. You can also order something simple, like a stock footage reel with simple graphics and music, for substantially less money and a quicker turnaround.

You’ve got plenty of time to create something your audience will love. Start shooting today and you’ll have a video you can use on your website, social media pages, and across your email marketing campaigns just in time for the holidays. Don’t wait!

Hope headshot
Hope Horner
Founder, CEO at

Hope Horner is a three-time entrepreneur that has been featured in Inc.'s Top 25 Entrepreneurs to watch in 2017, Entrepreneur's 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Horner is a regular contributor at Entrepreneur, Forbes, Inc. and multiple other publications where she shares startup insights and scalable solutions. She is currently working on her third startup, Lemonlight, an LA-based business that produces and distributes branded video content at scale.