We just released new features and functionality in the UpCity software to help customers better manage the growing area of Local SEO and more specifically, local directory listings. As a reminder, it is extremely important for small businesses to be listed accurately and consistently across a number of directory listings like Google Plus Local, Yahoo! Local and Yelp. We now make this even easier for our customers.

In the Local 101, 102 and 201 sections of our Tasks Area, UpCity provides specific Business Name, Address and Phone Number detail for more than 16 local directories. We also help our clients ensure their business listings are correct and consistent across all directories.

We are supplying further details across more directories. Some examples of how we flag various listings are shown below:

Auto-Verification of Correct Listings

As you can see in the example above, the business name, address, and phone number that we found on Google Plus Local match the information the customer provided in the UpCity system.  Therefore, the listing was automatically verified by our system and can be marked off as completed.

Listing Found but Information Appears to be Different

In the example above, we found a listing for this business on Superpages but flagged it as “Yellow.” The address was marked because one or more of the listing items do not match the information provided.

To address the issue, the client has two options. The client can make the necessary changes directly on Superpages, or if the listing looks correct, the client can select the “Verify Correct” button. This indicates that the listing is correct and move on to the next listing.

Listing is Not Found for a Directory

In this next example, we did not find a listing for this business on Yellowee so we flagged it as “Red.” Our clients can now go create the listing directly on Yellowee and then provide us the link to this new listing. This link can then be referenced at a later time for reporting purposes, and the system monitor its on an ongoing basis to send direct notifications if anything changes.

We feel these new local enhancements continue to simplify the crazy world of SEO, in particular Local SEO. In addition, the updates help our clients receive the search engine results and visibility they deserve.

UpCity Customers – We’d love to hear any and all feedback, so please login, take a look and let us know your thoughts and/or questions.

Prospective UpCity Customers – Try out our enhanced local features and much more. The free Trial sign up is here.