Working from home. Who thought one day the whole world would be doing it?
Well here we are.
And while working from home can be a wonderful respite from going into the office, it does present some new challenges – especially in the content creation space. Mainly – if you can’t shoot new footage how can you create the social, or even broadcast content that your brand needs?
Well, here are a few strategies you can follow to make sure that even though you’re not shooting new footage, you can still be creating new material.
Dig Into Previous Assets
In all likelihood, your business, brand, organization – you get it – has a whole backlog of footage from previous shoots. Use it! All of that legacy content can be a goldmine for repurposing. And, it can add extra value to bits and pieces of footage that once were simply cast away.
Take old interviews to try to create new messages that might be on target for our current situation. Use visual only assets to create eye-catching social posts. This is a treasure trove of creative resources that you should jump on.
Focus on Editorial
If you can’t shoot, they you must edit. Advancements in technology have made it so nearly anyone can edit from home and easily. And everyone is at home, so use the opportunity wisely. Gather up those legacy assets and start cutting!
Editorial is one of the few things in the content creation world that will be fairly frictionless. Using Adobe Premiere Pro and Frame.io, you can create quick and effective online workflows that can jumpstart a content pipeline for your brand.
Be Consistent and Quick
More people at home means more eyeballs yearning for content. So, using that legacy content and mobile editorial means making sure that you create consistent content to keep audiences engaged.
And if you’re doing it, you better believe other people are too! As we are asked to stay at home longer, break out a schedule to map out when you can best deploy content. Remember – stay organized and stay relevant.
Be Clever About Shooting New Footage
While legacy content is great, you might have to generate new content. And in times like these, that can be tricky, so be clever. First and foremost, if people have webcams, cell phones, any type of camera – use it.
Right now, production value is not a huge concern. People understand that glossy content is going to be coming out anytime soon. So focus on messaging. Critical content with great messaging is much more valuable than trying to do creative content with limited resources.
Ultimately, working remotely can actually push your organization to more agile and creative methods in your content creation. As the need for content grows, this unique and challenging circumstance could provide opportunity for your team to grow and become more efficient and capable.
This could be a chance to turn the proverbial lemons into lemonade.