In addition to guest posting on the UpCity blog, Nuanced Media is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile!
Getting your brand up and running on Amazon is not the easiest process. It’s hard to manage all of the moving parts, especially starting from ground level; however, once you’ve made all your beginner mistakes and start growing your brand, the sky is the limit.
There is no ceiling to the success you can have if you work hard to brand your products in the best light possible. Coleman, the leading producer in outdoor gear, are a great example of an Amazon brand that hasn’t skipped any beats. They configured very detailed product listings and a polished storefront to give their customers the information they need to make a purchase.
Getting your brand out there for the general public to see is easier said than done, however. Your company likely doesn’t have the same resources as Coleman does, nor the same level of existing exposure. Some people get lucky with brand exposure, but others must work hard in order to sell, sell, sell. This is where marketing comes into play.
Your Amazon Marketing Strategy Is Key
Marketing your Amazon brand is essential if you want to achieve success. By now, you may or may not know that Amazon dominates the e-commerce sales industry. Being a seller in this industry is a lucrative business, but only when done right.
Without the right marketing tools, you’ll find that business is lagging. It is far more likely that your business will expand and be at its most profitable when you have the necessary marketing strategies in place.
Now, you may be wondering what the best marketing strategies are for your brand.
One commonly overlooked marketing strategy on Amazon is simply being active on listings in the customer Q&As and review sections. Microdermamitt has been active and open with their customers resulting in happier, more trustworthy buyers. Another strategy is to utilize other forms of digital advertising to drive traffic to your Amazon store. Greenline Goods was already on Amazon, and after implementing a PPC strategy, profits increased 29% month-over-month.
It sounds easy enough, right?
Some sellers believe that they can do it themselves and that keeping marketing in-house will be effective enough. Others prefer hiring an outside agency that primarily deals with Amazon marketing strategy on a daily basis. The choice is the seller’s to make, and both options are viable.
But, is one better than the other?
There sure are benefits to both, yet the majority of established sellers come back with similar opinions: hiring an agency that focuses solely on Amazon marketing to market products is the best return on investment.
In-House vs. Marketing Agency
It is common for Amazon sellers to prefer in-house marketing mainly because it’s cheaper; however, you’re likely going to get what you pay for. If you are not familiar with Amazon marketing strategies yourself, simply googling different methods will surely not create growth in your business.
More likely than not, Amazon marketing is not something you’re super familiar with. Amazon marketing isn’t as straightforward as Facebook marketing and other forms of digital marketing. It’s much more complex. Without an Amazon expert on your side, it is far less likely that your business will receive the attention it needs to compete with the competition. It’s much more economical to spend your time on what you know – the business side of things – and leave the marketing portion to experts in the field.
Remember, this is what these types of businesses do all day, every day. By hiring an agency, you’re giving your own business the TLC it needs to grow and become as successful as possible. A marketing agency that specializes in Amazon selling is going to be able to provide you with years of knowledge that only experience can offer.
How To Pick The Right Amazon Agency
Without a thorough understanding of what to look for in an Amazon Marketing Agency, you can lose a lot of time, opportunity and money. The reality is that anyone can put up a website with facts and images stating how they can help you succeed. To find your perfect agency, you will want to dive deep into your research and fully understand the person behind the sleek looking website.
You can differentiate your agency options with these simple questions:
- How many years have they been in business?
- What is their active client list?
- How many industries have they worked in?
- Do they have reviews and case studies?
- What is their Domain Authority (DA)?
- Try this Domain Authority Assessor, which shows how much trust they have with Google.
- What is a good DA? A score over 35.
Amazon is more than just sales. When you work with an Amazon marketing agency or an Amazon seller consultant that really knows what they’re doing, they’ll guide you to focus on what really matters and what it really takes to succeed on Amazon.
Before you hire an Amazon marketing agency, you want to ensure they have a track record of success, a detailed process, and an impressive portfolio. Remember, when it comes to marketing, you have to spend money to make money.