Business owners, freelancers, and agencies alike can enjoy a whole new world of freedom and success by choosing managed WordPress hosting for their websites.
What, exactly, is managed WordPress hosting? In a nutshell, it’s a type of website hosting in which everything is managed by WordPress experts, from servers to security.
The benefits to a powerful WordPress hosting platform are many, but the really important ones can be boiled down to:
- Convenience and freedom
- Blazing-fast site speeds
- Ease of access to SSL certificates
- Optimized for WordPress
- Easy SEO optimization
- Optimal site performance
At LP Creative Co., it’s the only hosting option we offer, and this blog post will focus on exactly why that is.
On the Surface – Convenience
There are many benefits to investing in managed WordPress hosting, the most obvious being the ability to “wash your hands” of the hosting details. This hosting option allows you to focus on what you actually want to do, whether that’s designing websites, grooming dogs, or knitting teapot cozies to sell on your site.
Because your website’s hosting is managed by an honest-to-goodness WordPress professional, you can leave things like server issues, security concerns, and plugin updates to people who not only know how to manage them, but also enjoy doing it.
Web security and company trust is a big deal these days, and one fantastic way to cover both of those things is by acquiring an SSL certificate for your website. SSL stands for “Secure Sockets Layer,” and is used to encrypt information transferred between computers and servers. This keeps even the most sensitive information on your website (think credit card numbers, passwords, bank account information) safe and secure.
How can you tell if a website has an SSL certificate? Take a gander up in your navigation bar. If you see the “https://” protocol and a little closed padlock to the left of the site URL (as opposed to the phrase “not secure”), you can breathe easy, knowing that the company owning the website made the investment in the protection of your information.
Another great reason for an SSL certificate is that it sets you a step above the rest. By displaying the secure status of sites with SSL certificates and flagging the sites without them, Google is able to shine a light on those that are focused on the safety of their customers. This means that SSL Certificates are a ranking factor in Google’s search algorithm. And remember, the more secure your website is, the better boost it will give you in the SEO department.
It used to be a lot harder to get an SSL certificate for your site, but managed WordPress hosting now makes it as simple as a quick call to your hosting manager to give your potential and existing customers that same chance to breathe a sigh of relief.
Optimize for SEO Easily and Efficiently
WordPress is an incredible platform on a lot of levels, but the built-in, user-friendly ability to optimize all of your posts and pages for SEO ranks way up at the top.
With the help of your hosting manager, you can learn how to prepare every post for the most possible SEO success each and every time you hit “publish.” The in-house SEO tool allows you to build efficient permalinks, create keyword-rich (but still easy to read!) meta descriptions, and even optimize the alt text and captions of your photos. Every little bit of SEO optimization helps, and with the help of your managed WordPress hosting contact, it won’t take long before you’re a pro.
Optimal Site Performance
There’s no getting around it: the faster your site speed, the better your search rankings are going to be. According to SEO powerhouse Yoast, “Your goal should be to be the fastest site in your niche. Be faster than your competitors. Having a site or an e-commerce platform that takes ages to load won’t do you any good.”
Okay, so then how do you achieve that? You guessed it: one way to maintain a lightning-fast website is through managed WordPress hosting, especially if your hosting provider uses a dedicated IP address. A dedicated IP address (as opposed to a shared one) increases site loading speed and bumps up security — another big factor in SEO success. Your provider’s expertise and skill on the back end of your website will allow you to reach lightning-fast site speed without you having to worry about making it happen.
Freedom and Efficiency: You Really Can Have It All
There’s no need to toil away for hours on web hosting when you’d rather be running your business. Managed WordPress hosting is an affordable, innovative way to achieve higher search rankings, faster site speeds, and earn the trust of your customers, all at the same time.