Marketing service providers are changing the way they interact with their audience, acquire new customers, and create passionate brand advocates that will turn into recurring business. With word-of-mouth marketing (WoMM) exploding onto the scene over the past several years as one of the best ways to acquire and convert leads into lasting customers, more and more businesses are looking to integrate this technique into their marketing efforts.
Gone are the days of the traditional sales funnel where your customer acquisition strategy ends at conversion. Today, the most successful marketing providers and agencies are utilizing their customers, fans, and advocates to fill their pipeline: creating a continuous customer acquisition flywheel.
The Flywheel
The traditional sales funnel has dominated the talk of business professionals for decades, but it fails to truly capture the cyclical nature of customer acquisition today. Current customers are your best source of future business and building your marketing strategy around this fact is crucial.
The flywheel allows businesses to conceptualize their marketing efforts around stages of “engage,” “convert,” and “delight” with the idea that the flywheel never stops spinning and the opportunity never ceases. Despite the size of your agency, activating each element of this cycle needs to be a part of your company’s strategy. Transitioning from a funnel to a flywheel doesn’t have to be difficult; data-driven insights have made the customer journey more accessible than ever.
UpCity is excited to be partnering with Wordstream on a free LIVE WEBINAR on Wednesday, July 24th at 2 pm EST, where we break down how the flywheel can successfully scale your agency’s operations and we provide expert examples of the flywheel in action at each stage.
Reserve your spot now and discover a practical roadmap for building each stage of the flywheel into your marketing and corporate strategy from the onset.
About the author
Heidi drives the product, marketing and insights strategy for UpCity. Prior to that she was a VP at Sterling Talent Solutions and spent 13 years in various executive roles at Cision, including as SVP, Product and Managing Director, Canada. She was named as The Hub’s Individual Influencer of the Year in 2014, one of PRWeek’s 40 Under 40 Rising Stars in 2012, and was host of the podcast Influence Pros on Convince & Convert. Heidi is a born and bred Chicagoan, mom, animal lover and ukelele player.
