Backlinks are a major part of any successful SEO strategy. Specifically, link-building refers to the practice of having other websites link to yours. The more backlinks you have on reputable, authoritative sites, the better your search engine rankings are likely to be. In fact, Google has recently confirmed that backlinks, next to excellent content, are the most important factor when it comes to SEO.

Still, developing and implementing a link-building strategy can be an daunting task. By following a few simple tips, however, you can make the process much easier and boost your chances for SEO success.

Focus on High-Domain Authority Links

First and foremost, make sure your site has been submitted to as many reputable link directories as possible. One of the biggest mistakes you can make in your link-building campaign is to submit your site to one of those spammy directories. While this may have worked in the past, it’s considered a black-hat strategy today and could lead to your site being de-indexed by Google. Instead, focus on obtaining authoritative backlinks. The quality of the site that’s linking to you is more important than the quantity of backlinks you have.

Start a Blog (If You Haven’t Already)

If you don’t already have a blog, you probably don’t have a lot of backlink-worthy content to begin with! Take the time to start a blog that’s relevant to your site’s industry or topic. From there, focus on creating unique, useful, and engaging content that’s share-worthy and valuable to your readers. Yes, brainstorming topics and crafting great blog posts will take some time, but this is perhaps the most effective and organic way to promote back-linking to your site.

Offer to Write a Guest Post

On the flip side of the same coin, you might consider contacting another well known blog in your industry and offering to write a guest post for them. This is a post that will be published on a different blog than your own. However, it will give you an opportunity to link back to your own site and boost your reputation as a thought leader in your industry. It’s a win-win as far as SEO is concerned!

Research Competitors’ Backlinks

Finally, take advantage of the numerous tools that exist to help you research backlinks and figure out not only where your site’s backlinks are coming from, but your competitors’ as well. If your competitors have been able to score backlinks that you haven’t, it may be time to adjust your strategy.

Follow these tips as you develop a link-building strategy for your site and you’ll be on your way to better SEO results in no time.

Manager of Content & Product Marketing at

Jordan is the Manager of Content & Product Marketing at UpCity. With almost a decade of experience designing websites and writing copy, Jordan has helped countless brands find their voice, tell their story, and connect with real people.