These days having a great looking home page isn’t enough for your business to thrive online. For your digital marketing efforts to be truly successful, you’ll need multiple highly-focused landing pages that can capture potential customers from different audiences, at different phases of the funnel, and with different intents.
Luckily, there is no shortage of incredible landing page design examples from which you can draw inspiration! We asked our community of experts and they uncovered more than 15 stunning landing page examples to help guide your next design.
This landing page works because it’s simple. There is nothing too flashy about it, but it’s nicely designed and structured. The light-colored design appeals to the audience and there is plenty of white space to avoid overstimulating.
Consumers are smart and they don’t want to know they’re being sold to with overdramatic action words. They’re either mindlessly searching and clicking, or they’re already looking to buy. You have to make the mindless clickers interested, and the potential buyers need to get a feel of the brand culture and why we’re better than others. This page has a conversion rate of about 8%, which we’re very happy with.
– Rhiannon Moore, evopure.co.uk
What makes this page so powerful starts above the fold, focusing on using the top keywords I want to rank for in H1 tags but it also matches the user experience they are expecting as it is the first words they would expect to see: Amazon Consultant. Above the fold, you’ll find credibility building design choices like notable PR, the unique value proposition, and a strong call to action.
As a visitor moves through the page, they see what they need to see to affect a purchasing decision in the order in which they need to see it, including awards, video testimonials, written testimonials, and precise descriptions of what they will get and how it will benefit them, both logically and emotionally.
Plus, the user never has to go too far between calls to action, in this case: Free Consultation.
– Tanner Rankin, CEO, Source Approach
One of my favorite landing pages is this one by TGR Management Consulting that focuses on project management.
Their landing page is direct as to what it is and the reasons it is helpful and includes a simple call to action as to how to get the free assessment. Landing pages should have simple thought processes that:
- Explain what it is.
- Why you need it
- How to get it.
Landing pages should not have any other distractions or menu but get to the point. The design of the page flows well to help with the calls to action.
– Jessica Rhoades, Owner and Designer, Create IT Web Designs
The idea of a landing page is to help facilitate a transaction or generate leads by ensuring the communication is as crisp as it can be. This requires clear signs to where you want your prospective client to click in order to be able to make a purchase or fill up a form for you.
Breather.com does just that: they have a very clear menu bar that tells helps you pick from all the cities you could book a meeting room in, and they have two clear categories bang in front of your eyes where you can choose from the most in-demand workspaces or explore an office space that you want to rent on a monthly basis.
By highlighting what they are offering, what Breather is, and why it is recommended, it enables people to not get distracted by content and engage with what Breather is offering to their prospective clients faster. Breather is a very strong example of a strong decluttered funnel driven landing page and I strongly recommend this to similar businesses.
– Pratik Jain, Founder, OutreachBolt.com
Flickr’s landing page is a stunning example of how simple design can work in your favor. The screen scrolls through beautiful photos with only two sentences of text and a CTA on the center of the page. There’s no way for the viewer to be confused about why they are on the page: to find photos. Any other design elements would distract from the main purpose of the page. More often than not, simple is best.
Another great example is from Smartcare. When you scroll through Smartcare’s colorful landing page, their use of media makes them stand out. Videos are difficult to pull off on a landing page. With mobile-first becoming the norm when designing websites and landing pages, companies who want to incorporate video into their site need to be aware of how the viewer will most likely interact with that page: without audio. Smartcare’s autoplay video explains and demonstrates their product simply and attractively without needing distracting audio.
– Natasha Ramirez, Digital Copywriter, Epic Marketing
This landing page is concise and to-the-point. I like that it’s not overcrowded with every must-have sales tactic. It has good use of negative space and it also doesn’t go on forever. Page down seven times and you’re at the bottom.
It also packs plenty of social proof (both from customers and media outlets) in that limited space. The reviews are genuine and thoughtful. The images are appropriate and subtle. It’s not an assault on the senses; they complement the content and humanize the landing page and lets users know they’re dealing with a real person.
Finally, near the bottom, there is a great use of video. It’s a five-minute walkthrough of what the product is and how it’s used. This is super helpful for prospects that are on the brink of buying but want to know exactly what they’re getting into.
– KB, Blogger, Invest Some Money
In recent searches for high-profile domain names, I came across some of the landing pages at Evergreen.com. These pages were specific to the domains for sale, but upon further inspection, the site’s design and the style of their landing pages made me rethink how we might create pages with a similar strategy for clients.
Here’s a great landing page example, but several pages I witnessed had the following features:
- They were beautifully designed, but very simple. They were pretty enough to make me want to keep on the page and even visit other pages.
- There was no excessive or superfluous content or images on each page.
- All calls to action and forms requested the minimal amount of information, which likely leads to more form completions.
- The graphics on the page were highly relevant and individualized to the domains being offered and sold.
Today’s best landing pages look more Web 3.0 in terms of design. It imbues trust and confidence in the company and a greater willingness to reach out.
– Nate Nead, CEO, SEO.co
Currently, this landing page has had 569 completions at a rate of 41.32%.
Why does it convert so well?
- It loads fast.
- The design is simple, short, and clear, but also looks sleek and stylish.
- It leads with the main benefit and value in the headline, rather than just being feature-focused.
- It has a super clear call-to-action right upfront.
My general advice for landing page design: no amount of fancy design and personalization can overcome the basics of marketing. You need to have a product and/or offer that people actually want, and communicate it in a powerful way. This means talking about benefits, not simply highlighting features, and being really clear in what the subject of the landing page will do for the reader. Conditional actions, personalization, and fancy trickery can all help increase conversion rates, but only once the basics of value and messaging are taken care of first.
– Michael Glover, Content Marketer, ConvertFlow
Khan Academy’s homepage, which also doubles as their landing page, is a prime example of what a high-converting landing page should be: it is simple but quickly delivers the message. When visitors first lay their eyes on the page, they’re greeted with three CTAs: one for learners, one for teachers, and one for parents. Doing so directs leads to appropriate funnels according to their needs. The three CTAs make Khan Academy’s homepage high-converting, even though it’s targeting a general audience.
– Yaniv Masjedi, CMO, Nextiva
Startup Institute hits every checklist on their application landing page.
The message is clear, highlighting its quick application process; it has a CTA in every section and a brief but jam-packed introduction.
I love how they hyperlinked five of their core pages in a section that visitors can easily see. Doing so helps interested leads learn more about their services, making it easier for visitors to decide whether the program can help them or not.
Startup Institute explicitly states that they only offer classes for coding, design, marketing, and sales. Each category links to a brief introduction about what students can learn, the variety of courses available, and the time required to accomplish it.
– Max Harland, CEO, Dentaly
TransferWise’s landing page clarifies that they’re a platform that can replace big industry names for sending money abroad. They highlight their unique selling proposition in big, bold words: they are cheaper and faster.
I love that they put a foreign exchange calculator, which immediately calculates how much money the recipient will get. With the calculator, users can appreciate their relatively cheaper rates. Besides showing a lower fee, TransferWise shows visitors how much money they can save using the platform instead of direct bank transfers. With this strategy, users who relied on bank transfers would have a high chance of trying their service.
– Zachary Weiner, Owner and CEO, Restaurant Accounting
A landing page can be your most powerful conversion tool. It not only looks good, but it should convert well. Shopify’s landing page is my favorite. It’s one of the best I’ve come across.
The design is neat and basic. You’ll only need to enter your email address to start your free 14-day trial. It instills confidence and relieves fear as they indicate that the trial period requires no credit card. It outlines the journey of working with Shopify by using images, videos, and texts. The landing page uses image and text that gives you an idea of what the page is all about.
Other businesses can look at Shopify’s landing page to be able to make their own that will be effective. Using the right message and including a compelling CTA will help in creating a landing page that converts well. Shopify’s landing page will inspire you to communicate clearly your offer, benefits, and solutions, and have a compelling CTA button to enforce action. These crucial elements make your offer or CTA button hard to resist.
– Mason Culligan, Founder and CEO, Mattress Battle
Codecademy has a simple landing page that only requires some basic details to create an account. Instead, you can just use your Facebook or Google Plus login, shortening the conversion path.
For visitors who need more information before creating an account, the landing page also offers a video that explains their concept and value by way of a real-life success story. Again, this helps make the potentially intimidating world of coding more approachable for beginners.
Subtle visual cues can make a huge difference on a landing page. Bullet points allow prospects to quickly scan the page to find out what the report includes.
– Shiv Gupta, CEO, Incrementors
A website should design a landing page that can keep their visitor’s attention. It should be able to accomplish specific goals, such as signing up for your email list or purchasing an item. Transferwise has a landing page that every business can use as an inspiration.
I like how Transferwise made its landing page. They have great visuals and a pretty engaging simulation tool. At the start of the page, you can easily calculate how much you’ll pay for fees to transfer money. At the bottom part, you can see a step by step guide on how you can transfer money using the company’s services.
It’s also possible to compare Transferwise’s exchange rates and fees with other service providers, which keeps users stay on the page longer. There’s no need to leave the page to find the information you need to compare.
– Dennis Bell, Founder and CEO, Byblos Coffee
With people using mobile/cell phones more increasingly to check out websites, it is vital that companies look at creating landing pages for mobile too. Those who are only focused on desktop users will be missing a trick and potential revenue.
This landing page from Salesforce is clever and concise: brevity is the soul of mobile landing pages. Salesforce distills the information to just the enticing and essential. The information around the video follows through from what the SERP’s show, keeping the content consistent and relevant to the user’s search. Overall, this is an incredible mobile-optimized landing page design!
– Emily Deaton, CMO, Let Me Bank
My favorite landing page is from SEMRush, and specifically from their Site Audits feature page.
The page is slick, well designed, full with interesting charts and graphs, and just flows from top to bottom. There isn’t a section where you feel you might get stuck with reading too much.
As for the value proposition, SEMrush nails it here because they don’t focus on the awesome site audit features their tool offers (though they mention you can check 130 different metrics). Instead, they focus on prioritization. The big pain point for marketers is that there’s so much to do after they’ve finished auditing a website, and often they don’t know where to start first. SEMrush offer a solution because their systems will tell you what you need to do first, second, third…brilliant!
– Nikola Roza, Owner and CEO, Nikola Roza – SEO for the Poor and Determined
The main purpose of all landing pages is to attract customers and convert these visitors into actual buyers and generating leads. So, even though we have millions of different landing pages, they all serve the same purpose. There are so many beautiful landing pages out there that have wonderful pull but my favorite landing page is from Muck Rack.
The reason behind it is that Muck Racks’s landing page consists of every necessary thing. It has a beautifully navigable design, it is interactive looking along with having credible quotes from industry specialists. The best part is that it is not only easy for journalists and specialists but also for normal people.
– Jennifer Willy, Editor, Etia
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