Each Monday morning, I like to do a quick check of results for some of our targeted keywords. I simply type the phrase into the Google search bar and see what comes up.
It’s no surprise that we target ‘do it yourself seo’ — happy to see we’ve got page 1 SERP! But the next step for me is to look at ‘related searches’ listed at the bottom of the page:
How does this help?
It allows me to see popular variations of my targeted keyword. I can simply click on the ‘related searches’ links to see how I rank for those, I’m often surprised by the results. The other advantage is that I can quickly view competitors (or those that the engines think are competitors) in my space.
Our SEO software targets and tracks five keywords but you should definitely try to rank for others that are relevant to your small business.
Take a few minutes to review your targeted keywords today. You’ll get some great marketing intelligence and maybe a few ideas of new words to focus on. If you haven’t taken advantage of our free keyword consultation, I encourage you to give it a try. In the ‘Keyword Targeting’ section of your account, click on the ‘Help’ button at the side of the page. Our experts are happy to help.