http://cdn.yoast.com/wp-content/uploads/2013/02/YOA-logo-RGB_horizontal.png

Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receives an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.  Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

Background

The WordPress platform is built to be simple, yet with robust functionalities. However, WordPress does have its complexities and limitations that can be supplemented through the installation of plugins. Plugins are tools to increase or extend the functionality of WordPress. Plugins can also be very helpful for beginner marketers. Yoast offers one plugin that enhances your ability to make quick SEO changes to your website.

Yoast is one of the most popular creators of SEO plugins for WordPress. It provides a wide range of free and paid premium plugins. All Yoast plugins are built around one core and essential plugin, the WordPress SEO plugin. As a respected innovator in the website optimization field, Yoast also provides consulting and optimization tips for large and small businesses.

Yoast WordPress Plugin Homepage

This blog post gives you an easy outline on how to install the popular Yoast SEO plugin on your WordPress website.

Process

Step 1: To install the Yoast WordPress SEO plugin, you will need to login into your WordPress account. Then, add “/wp-admin” to your domain name in the address bar and press enter.

Wordpress Log-in Page_1

Step 2: Enter your WordPress username and password on the log-in screen.

WordPress | Log-in Admin_2

Step 3: After you are logged into your account, locate the Plugins menu on the left hand side, and click on it.

Yoast SEO Plugin | Locate Plugin_3

Step 4: You will be taken to the corresponding page. Here, click on the Add New option to install a new plugin.

Yoast SEO Plugin | Add New_4

Step 5: On the new page to install plugins, you will see a search bar to find the plugins you wish to install. Here, type “WordPress SEO by Yoast” and click on the search Plugins button.

Yoast SEO Plugin | Search WordPress Plugins

Step 6: In the search results, locate the WordPress SEO Plugin and click on the Install Now option. As you can see, it has an average rating of five stars.

Yoast SEO Plugin | Instal Now_6

Step 7: Wait until the installation of the plugin is completed successfully. Next, you will be given the option to activate the plugin or to return to the plugin installer. Choose the Activate Plugin option.

Installing Plugin | WordPress SEO by Yoast_7

Step 8: Now you can see the SEO plugin option in the menu on the left hand side of the screen. View the example below.

Yoast WordPress Plugin | View Screen_8

Step 9: When you try to create a new post or web page, you can view the WordPress SEO by Yoast plugin below the post or page. When creating a new page or post, you can enter the related description, title, or focus keyword here.

Yoast Plugin | Title_9

When the title and description are entered, the plugin gives a preview of what your post will look like.

Yoast Plugin | Title | Permalink | Description_10

Applications:

Using WordPress SEO by Yoast, you can complete the following features for your website:

  1. Create unique title and meta descriptions for individual posts or web pages
  2. Provide focus keywords per post to help find the exact page associated with that keyword. Watch this video to learn more about keyword targeting.
  3. Add title tags
  4. Add descriptions
  5. Add sitemaps
  6. Add RSS feeds
  7. Edit the robot.txt and .htaccess files
  8. Integrate your social media accounts

UpCity members, follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Expand Your Presence II > Website 201: Website Optimization.