In addition to guest posting on the UpCity blog, Brandefy is featured as one of the Top Video Production Companies in the United States. Check out their profile here.
Brand personality is proven to be vital when it comes to the art of video production. Some studies reveal that there is a major connection between a brand’s distinct attributes or personality and how consumers evaluate such uniqueness and incorporate it with their buying habits.
Therefore, it gives a strong implication that the more compelling and unique a brand’s personality is, the more it draws in potential customers for business companies. Now that we have identified the possible advantage of adding personality to your brand, let’s go ahead and correlate that to video marketing.
Personality and Video
It is no longer a secret that a video is one of the most widely used tools in the marketing industry these days. If a picture paints a thousand words, imagine how many messages a short video can send! This is primarily the reason why videos are incredibly effective when it comes to marketing a specific brand; however, if videos are really this powerful, why is it that some businesses still struggle in their video marketing campaigns? The answer to that question lies within the type of video that they produce. If you want to create an effective marketing video, injecting your brand personality into the content is one way of achieving such a goal.
To help you understand and take advantage of this video production strategy, here are some helpful ideas that you can use to bring your video marketing campaign to the next level:
The Power of Storytelling
There is no other way to keep a marketing video unparalleled than to create a unique story at its core. When it comes to gaining attention and striking an emotion with audiences, videos with exceptional and intriguing concepts are the most effective. With the power of storytelling, you will not only experience rewarding results, but you’ll also be able to form a strong relationship with your customers.
It is also important to remember that leading with a good story, you might just be able to greatly influence the purchase behavior of your target audience. Enhancing your brand’s personality by simply telling a captivating story through your marketing video can also build a lasting audience impression and increase business credibility.
The Power of Humor
Humor is great for engaging audiences and establishing positive brand perceptions. Adding some humor into your marketing video can surely help your brand in many ways. Some of these beneficial factors involve capturing audience attention, making your brand exceptionally memorable, and helping you connect with your audience organically.
When done correctly and effectively, adding humor to your marketing video can make your brand personality stand out from your competitors and it can also increase the chances of recommendations through a word-of-mouth support from your target audience.
The Power of Video Production Experts
When it comes to skills and expertise, hiring video production experts is one of the best options you may consider doing. If you know that you can’t produce an effective marketing video alone, seeking help from professionals can truly be beneficial on your end. In order to successfully achieve your video marketing objective, working with a video agency or producer whom you “click with” (ie, is on the same page as you and gets your vision for your company or product) is a viable option to explore.
So how do you find a viable production partner? Do your research – there are plenty of directories (like UpCity) and online review forums that can give you insight into what it is like working with specific production companies in your area. Get in touch with those who jump out at you (based on reviews and work samples) and have a conversation.
All in all, highlighting your brand personality in a creative way can undoubtedly contribute to the overall success of your marketing videos.