Improving Your Business’s Visibility in Google Maps
No matter what size your business may be, the fact remains that having a visible listing in Google Maps is a great way to boost local SEO and make your business location easier for potential clients/customers to find. Not sure where to start when it comes to optimizing your Google Maps listing? We’ve got you covered with some simple yet effective tips.
Verify Your Listing
If you haven’t done so already, submit your listing to Google My Business. Then, make sure you actually verify your listing. You can do this by requesting a verification postcard from the My Business platform. When you receive the card, all you have to do is enter the code that is on the postcard into the platform and follow the prompts.
The more reviews your listing has, the more visible it will be to people searching for relevant businesses in your area. While you should never pressure customers into leaving reviews (or even worse, bribing them)—you can politely ask them to leave feedback on your Google Maps listing. In fact, reviews are one of the most important factors considered by Google in your listing’s visibility.
Choose Relevant Categories
When you submit your listing, you will also have the chance to select up to several “categories” under which your business falls under. Keep in mind that relevance is key here; while you can select several categories, you should only choose the ones that strongly apply. More is not necessarily better here, so make sure your site links are relevant to every category you choose, and select carefully!
Check Address and Phone Number
One of the biggest mistakes businesses make when submitting a Google Maps listing is accidentally listing an incorrect address or phone number. Keep in mind that Google will check and verify that your address and phone number match; if there are any discrepancies, you could end up with a poor ranking.
Ensure Mobile-Friendly Site Design
Finally, don’t overlook the fact that the majority of people searching on Google Maps are using mobile devices, such as smartphones and tablets. The last thing you want is for your listing to take potential customers to a site that’s not mobile-friendly. Now is a good time to review your site’s design and ensure that it’s responsive to mobile devices. If not, then it may be time to hire a web designer to help you with this, as mobile use is only expected to become more popular in the future.
Boosting your business’s visibility in Google Maps will take some time and effort on your part, but you’ll likely find that your efforts were more than worth it in the long run.