Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.
Background on Google My Business
Google recently unveiled their all new platform for local and non-local businesses, Google My Business. The most prominent thing about Google My Business is the fact that everything you need to know (reviews, map locations, content, etc.) is freely accessible through one interface.
For a long time, these services and features were managed separately, causing a lot of confusion for both Google and small business owners. There were completely different methods you had to employ to manage Local and Brand pages, it was unclear how you could delete your listings on Maps, and so on. The interface in GMB is now much more navigable and understandable for users. You can create listings, manage your reputation, and put up pages with relative ease.
Of course, we’re very glad to walkthrough the much-improved Google My Business platform. In this post, we’ll be going through some of the best features that you can use at a high level for your Local and Brand pages.
How to Use Google My Business
Step 1. You can access the platform at Google.com/business.
Step 2. You have the option to Sign in or Get on Google. If you already have a Google Plus and/or Places Account, you automatically have access.
Step 3. Once you login, you can either create a Local page as a local business by searching for your location, or by clicking “Not a business?” to start a Brand page.
Step 4. Clicking “Not a business?” still gives you the option to conduct local listings management. You also have the option to manage multiple listings if you so choose.
Google Plus Brand Page Management
Step 1. If you decide to start a Brand page, you’ll enter your Page Name and Website, in addition to selecting your type of page.
Step 2. Once complete, you’ll be shown to a window where you have all the features of editing your page available to you. It’s here that we see the new Insights section, detailing the analytics of your page. The metrics recorded include Visibility (page visits), Engagements (+1’s), and Audience (follower growth).
Google Plus Local Page Management
Step 1. When creating a Local Page, you must locate your business by typing in the address. If there isn’t a verified listing, click “Add your business.” Otherwise, proceed to go through the steps to verify your listing that will be specified on the page.
Step 2. Google Plus Local page management is slightly different, allowing you to view Reviews, edit Hours of Operation, and more. You also get Insights for Local Pages.
We feel like this is just the beginning for Google My Business! It’s a tremendous step in the right direction to get your business on the map for your customers, as well as for Google in providing adequate support for business owners.
If you have any other questions or concerns, check out the Google My Business Help Center and contact a Google support specialist for further assistance.