Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

hotfrog homepage

Background on Hotfrog

Launched in 2006, Hotfrog is a local directory that is now home to more than 69 million businesses in 38 countries around the world. Using a Hotfrog profile, small business owners can promote their products and services to their customers. It’s a platform to be discovered and new business to be sparked between you and potential clients. Customers who use Hotfrog are actively searching for services, which converts to additional sales and traffic with no cost to you.

There are a number of tactics to increase the effectiveness of your Hotfrog listing. Keywords chosen for your profile make a huge impact on how visitors find your business. Business owners can also use Hotfrog’s straightforward reporting tools to tracking activity on their listing. All you have to do is create a quick listing profile on HotFrog to get started.

In this guide, we’ll show the step-by-step instructions to create your own free listing! Furthermore, if your business is listed but unclaimed, we will demonstrate how to verify ownership.

Create a New Listing on Hotfrog

Step 1. Go to

Step 2. Click “Add Your Business” to begin the process of creating a new business listing.

hotfrog add a business

Step 3. Fill out your business information (Business Name, Address, City, State, Phone Number, etc.) to the best of your ability. Once you complete the information, hit “Submit.”

hotfrog business information

Step 4. You will receive an email confirmation to verify your listing, and then choose a password for your account.

Claim an Unclaimed Listing of Your Business

Step 1. On the Hotfrog homepage, search for your business using the fields provided. Enter your Business Name and Location. Click “Search” to continue.

hotfrog business locator

Step 2. After you spot your unclaimed listing, click “Update Now” to edit the information and claim it as your own.

hotfrog update listing

Step 3. If you are not yet registered, you will be prompted to do so in order to update your listing. Select whether you are filling out this listing as the owner, an employee, or legal representative. Then proceed to fill out your Name, Business Role, and Email Address. Hit “Submit” after the information is filled in.

hotfrog registration

Step 4. When you finish registering, you will be sent an email to confirm your account and ownership of the listing. You can also enter a password for your account so that you login at anytime.

Congratulations on claiming your free Hotfrog listing!

hotfrog registration complete

To learn more about creating a listing most effective for online visibility, sift through Hotfrog’s knowledge resource, Hotfrog How-Tos, for best practices.

UpCity members, please follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Expand Your Presence > Local 201: Add’l Local Directories.

Looking for more Local SEO assistance for your business? Find great Local SEO partners in our Top Local Agency Marketplace!