Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receives an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way.  Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.


As mentioned in last week’s blog post, Google Analytics (GA) is a popular website analytics tool. It is essential for businesses with a web presence to be able to view and report on their performance. In addition to tracking the standard metrics, GA is a powerful tool providing the user with an option to create and track specific goals. To gain better insight into your website visibility, the rest of this blog describes how you can set-up and track your goals.

Creating Your First Goal in Google Analytics

Step 1: Open the Google Analytics page on your web browser, and sign into your account with your username and password.

Step 2: Click on the Admin button on the top right side of the screen.

Step 3: Choose the account that you wish to set up the GA goals. If you do not have a GA account, you can click on the Create Account button and go through the process of creating an account for your website (see previous post).

Step 4: Choose your Web or Application Property under the Properties tab. Another option is to add a new Property by clicking on the +New Property Button.

Step 5: Select an existing profile or create a new one. The goals are set within each profile.

Step 6: After a profile is chosen or created, you can set up each of the goals by clicking on the Goals tab.

Step 7: Click on the Create A Goal button to create your first goal.

Step 8: The first step of the process is the Goal Setup.  Nabigate to an existing template based on the category that your intended goal may fall under. The templates are a quick and simple way to add goals.

Another option is to create a custom goal by clicking on the Custom radio button. Make sure to label each goal correctly, and then click on the Next Step button.

Step 9: The next step is to compile the Goal Description. Describe your goal by giving it a name and choosing the type of goal. All goals fall under one of the four categories, such as Destination, Duration, Pages/Screens per Visit and Event.

Step 10: The final step is to complete the Goal Details.

The first attribute to be mentioned is the Destination URL, which can be given as an absolute or relative address.

Other Optional Attributes to set up include Monetary Value, which can be assigned to each conversion, and Funnel, which can specify the expected path leading to the destination.

After you are finished compiling the attributes, click the Create Goal button and you have a goal created for your profile.

Next Steps

Congratulations, you have successfully set up your first goal!

When you create a goal, it will begin reporting immediately. It would be wise to test the goal accuracy by completing a test conversion. This will check whether the information is precisely tracked. Google allows up to 20 goals per profile, but websites can add more by creating an additional profile. It should also be noted that existing goals are not able to be deleted but can be edited or turned off.

Now, it’s time to get started leveraging what you learned here! Let us know your top tips and tribulations for creating goals in Google Analytics at the bottom of this blog post.

UpCity members, follow the pathway to complete this task in your UpCity account: Convert > Conversion Basics > Measure & Convert 101: Key Items.