In addition to guest posting on the UpCity blog, Lead Horse Marketing is featured as one of the Top Real Estate PPC Agencies. Check out their profile here.

As a real estate agent, your job is to put eager buyers into homes (or to sell eager buyers your clients’ homes!). While you provide a valuable service and one that seems like it would sell itself, the reality is that there are thousands of other agents out there trying to do the exact same thing. Even if you are at the top of your game and are able to work wonders when it comes to selling a home or helping buyers find the perfect place to hang their hat, you may need a little help when it comes to standing out from the crowd.

Gone are the days when you could simply hang a shingle out front and hope that clients walked in your office. Today, even television, radio and print ads simply don’t reach everyone. What if you could reach them through your ideal clients’ phones, tablets or laptops and show them why you are the best choice when it comes to selling a home? Actually, you can do just that. Paid search and other internet marketing techniques are effective and affordable. For many real estate agents, putting together a digital marketing plan is the best way to build their business or grow even in a crowded market.

Digital Marketing — No Longer an Option, but a Must

'It takes more than just a license to succeed in real estate.' - Lane George Click To Tweet

In today’s competitive real estate market, it takes more than just a license to succeed in real estate. A good agent will use all the skills and tools available to find clients and show that they are the best of the best. As such, online marketing tactics are no longer the exception to effective marketing but the rule. Do a quick search for real estate agents in your area and you may be surprised by everything you find. From lavish professional websites to simple social media profiles, agents have flocked to the internet as a way to get their name out there, build their brand and connect with new clients.

Successful internet marketing means more than just having a website, no matter how attractive and well put-together it may be. You may decide to embrace Facebook, Instagram and other social media platforms to connect with clients where they already are. In addition, a quality blog will help you set yourself up as a thought leader and knowledgeable professional. You will also want to make certain you have a solid presence on platforms like Zillow and Trulia. Finally, focusing your SEO (search engine optimization) efforts on gaining that ever-important local traffic is key if you want to grow your business locally — where it really matters.

On top of all that, you’ll need to hone laser-sharp strategies that help you find fresh leads and take advantage of untapped sales opportunities. If you’re doing the same thing all your competitors are already doing, will you really stand out from the crowd? The time to embrace all the opportunities to market yourself online and reap the benefits of real estate internet marketing is now.

Paid Search: A Tool That Works

While many forms of internet marketing are beneficial, there are few that offer as quick of a path to success as paid search or pay per click (PPC) ads. In real estate, your message may be constantly changing. Perhaps this week you are trying to gain more clients looking to sell their home. However, next week you may have a number of homes on the market for which you’re trying to attract just the right buyer. What this means is that standard internet marketing techniques sometimes can’t keep up with you.

When you take advantage of paid search or PPC ads, you can get your ad or message up on the web and showing up when interested individuals search right away. Unlike that blog you write today that may not gain traction for weeks, your ads will start reaching searchers almost immediately.

Another benefit to paid search is that it helps those just starting to build an internet presence. That beautiful website and those well-written blogs are not effective unless your audience can see them. Finally, if you are working with a knowledgeable professional to set up your pay per click advertising for real estate, you can take advantage of the search terms your ideal clients or customers would use when searching and “take hold” of them so your ad is the one they see when they set out on a quest for information. That’s power nearly every agent can appreciate.

Get More Leads Starting Now

Hopefully, you see that taking advantage of paid search as well as other internet marketing tools is truly a must if you hope to stand out in a crowded market today. Chances are, your competition is already utilizing many of these techniques, so not only do you need to do so also, but you need to do it even better.

However, it’s easy to become overwhelmed with all the little details of paid search and internet marketing. If you try to do it all yourself, you can end up focused on the details rather than on the big picture. Letting a professional take charge and help you decide exactly what you need and how you need to get started can take a lot of pressure off and let you focus on what you do best — selling houses.

At the end of the day, the key is to put together a marketing plan that helps you connect with your particular client base – and, ultimately, sell more houses in 2019 and beyond.

Lane George
CEO & Co-Founder at

Lane George is CEO & Co-Founder of Lead Horse Marketing, an Atlanta digital agency that thrives on developing strategic partnerships and bleeding edge marketing campaigns. Lane grew up in the real estate industry; mother has been a real estate agent his whole life. He blends his knowledge of marketing and with his understanding of real estate to help his real estate clients drive leads at the lowest costs possible.