Many business owners see their website as a necessary business expense, but few grasp how much of a useful investment it really is. In addition to building trust, communicating with customers, and growing your brand, your website can also help you automate some of your most time-consuming business processes.
With the right planning, you can make your website execute common tasks and give you more time to work on growing your company. Acting as your own 24/7 employee, your website can work for you when you aren’t working.
Marketing Automation Tips
Capture Information from New Leads
Finding and converting new leads is one of the most important parts of running a business. Collecting the information from your website visitors and following up with them is crucial to your success.
Luckily, one of the easiest ways to start automating your website is to hook up an autoresponder to your contact forms. Don’t wait until business hours to connect back with your leads, but send them an email right away with more information and the next steps in the buyer’s journey.
It’s also a great idea to connect these website forms to your CRM (customer relationship management) or email marketing software. This way you can automatically add them to a follow-up sequence or sales pipeline. The ROI for email marketing is 122% so don’t miss out on this opportunity to connect.
How would you feel to wake up to a calendar scheduled full of appointments with qualified leads without doing any of the work? When you set up your website to allow your prospective customers to make appointments automatically this can be your reality.
You can integrate an appointment scheduler software like Calendly directly on to your website so your visitors can schedule an appointment that fits in your calendar without the back and forth of manual meeting planning. If you don’t want to add the calendar directly on your site, you can also add a link to schedule an appointment in your autoresponder email after someone fills out your contact form.
If you want to take things even further, you can integrate other services into your appointment scheduler to really up to your automation game. For example, when someone schedules a meeting with me through Calendly, they automatically get a link to my Zoom room. Then when the meeting time comes, we just have to both click the link and start the video call. Super easy.
You can also use Zapier to tell your CRM to update a contact when they schedule a meeting, which in turn can trigger a new event, like moving them to the next stage in the sales pipeline.
You know that you can sell products online, but did you know you can take payments for services you provide on your website also?
Common e-commerce solutions like WooCommerce or Shopify can be added to your website so your customers can pay for your services easily and securely. You can even set up subscriptions if your customers are on monthly retainers for recurring work.
If you want to collect money with even less work, add a link to your payment page in an autoresponder email.
Creating quality content is great for search engine optimization, building trust with your clients, and growing your reputation as an expert in your field. It can be time-consuming and inefficient to write a new blog post every day. A better solution is to write all your monthly content one day and schedule it to publish in the future.
Most blogging platforms allow you to schedule blog posts in advance, so make sure to take advantage of that feature. If your website uses WordPress, you can even use a plugin like Social Media Auto Publish to automatically post your content to your social networks as well.
Provide Customer Service with Chat
Get your own always working, inexpensive, customer service representative by installing a chat feature on your website.
You can communicate directly with your customers by using live chat, anticipate the needs of your audience by setting up a bot to reply to common questions or do a bit of both. By responding to your users’ needs immediately, you are providing a high level of service at a small cost, and even less work.
You can also connect your chat to your CRM and add or update new contacts automatically.
Make Your Website Work for You
As you can see, your website can be much more than just a static online brochure. Let your site work for you on your days off, and give yourself more time and energy to devote to growing your business. Use these tips to find the right automation strategy for your business so you can work smarter, not harder.