Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software.

Background on Generating Reviews

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If you’ve operated in business long enough while providing a good service, your customers inevitably start saying good things about you. It is at this time that you cultivate reviews from them. However, customers don’t always leave reviews organically, and if they do, it’s usually not enough to make much of an impact on your reputation. To generate more reviews for your company, you have to be proactive.

One of the best ways to have your customers leave a review for your business is by asking them. Review websites might sometimes filter reviews submitted by customers on the spot (based on IP address), so you need to diversify your review solicitation strategy. A great way to follow up and reach out to customers is via email. Creating a template follow-up email template helps you significantly improve your odds with collecting reviews.

Reviews not only build up your credibility, but they are also available to read for new potential customers. Third-party reviews also spread much farther and are far more impactful than a self-promoted description of your services. Asking for reviews also demonstrates that you care about how your customers perceive you, therefore giving you much needed feedback to improve the quality of your business. Combine this with continued high quality service, and your reputation is guaranteed to improve.

In this guide, we walk you through the process of putting together a template email that makes asking for reviews much simpler, quicker, and effective.

How To Complete Your Template Email

Step 1. Open your preferred ESP (email service provider) to begin drafting your template (we’ll be using MailChimp in this example).

Step 2. Go to Campaigns.

Step 3. Next, go to Create Campaigns (or you can simply replicate one of your old template designs to save time).

Step 4. Head to the Setup section and put in your Email Subject Line.

Step 5. After that, you can begin writing your template!

Your template email should consist of the following elements:

  • Greeting the customer and addressing them by name.
  • Thanking them for purchasing your product/service.
  • Asking them for their feedback.
  • Pointing them to the site where you’ like them to leave their feedback

In this example, the only variables are the name of the customer and the site you;d like the customers to leave their feedback. You should substitute these websites from time to time, so that you do not have all your reviews shown on the same website. Once you have enough reviews over a wide range of review databases, you get a more robust reputation.

Give this a try and let us know how the process works for you!

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