While there are still developers who choose to create a website from scratch or code a WordPress theme starting from nothing, more and more developers are coming to discover the benefits of leveraging WordPress templates. Leveraging WordPress website templates has allowed our Miami Web Design company to efficiently create hundreds of websites per year. Using a template, you can create websites in hours instead of weeks, and you can basically charge an amount that you are comfortable with.
On the other hand, with a template-based site, you can expect to make around $1,000 for a site that you can design in less than 2 days. When it comes to charging and fees as a developer, this article includes a lot of useful information.
Let’s take a closer look at the main reasons why you should use a WordPress template to create websites for your clients instead of going the traditional way.
Speed up Repetitive Tasks
WordPress templates or themes can be easily installed on any WordPress site. They are created to come up with certain styles and functionalities that work all across the WordPress environment. Multipurpose templates enable you to match any type of website topic and make it easy to customize elements on the page.
Using a template makes it easy for you to use the same plugins when updating the site or when adding a new component. You can also schedule posts to be published, schedule plugin updates and automate email collection. You can also purchase a theme and then use it for another client if needed.
As a rule of thumb, small businesses or startup owners are looking for sites that can be easily customized. They are looking to add regular content or add widgets without having to code anything. Once their site is up and running, they prefer to manage it by themselves instead of spending a lot of money asking for a developer to edit the code behind it.
A WordPress template allows you to streamline the customization process and make it super easy for your clients to manage their sites. You can mold the template to the liking of the customer so that it resonates with his business. You can add different functionalities to your theme and use a wide number of WordPress plugins to add new features to the site. For example, you can add a custom payment gateway, create an opt-in mailing box and add a powerful SEO plugin to optimize the site.
In the end, your goal as a business is to be profitable. Using a WordPress template enables you to provide more affordable websites to large businesses and entrepreneurs without breaking the bank. You will be able to monetize your time better and get a good return on your time investment. A theme is quite inexpensive, starting from $50 and going up to $200. You can work a few days and ask for over $1,000 for your work. If you do 10 sites a month, that’s a profit of almost $9,000 right there.
Conversely, if you go with a custom built site, expect to invest more than two weeks in it. You also need to be highly skilled in programming languages and you should also be ready to test and re-test certain errors until the site works. The entire process could take more than one month, and you’ll probably make $9,000, which is the same amount you can make by going the easy way.
Create Websites Faster than your Competition
Another huge benefit as to why you should use WordPress templates in 2019 is that they allow you to deliver websites faster than your direct competitors. This is considered extremely valuable from the perspective of business owners, who are unable to wait months until their site is live. They want it live ASAP so they can start monetizing it.
By offering the promise of delivering a site clients can review and give feedback on in just a few days, you’ll be able to attract more clients over to you and gain an unfair advantage over your competition.
Content Management Made Easy
Using a modern WordPress site builder, you can basically use any type of theme and personalize it to look exactly as your customer needs it. Moreover, themes come with advanced content management systems. You can easily customize your site by simply using a drag-and-drop builder. There is no need to add any lines of code or try to correct errors. The editors and content management systems do everything in your place.
Because of this, you can create websites quicker while improving your customer satisfaction.
WordPress templates are amazing when it comes to mobile usability In addition to being hosted on WordPress, which is a very SEO-friendly and mobile-friendly platform, the templates are all responsive. There is no need for a separate version of the same site for mobile. Since Google introduced the mobile-first index, WordPress took notice and designed only templates that load super-fast on mobile.
You can even purchase themes that use Google AMP, so they load extremely fast and are highly responsive on any mobile device. If your customer needs to optimize his business locally, that’s one of the themes you should choose.
The Future of Web Design
Ultimately, you should probably leverage WordPress templates when possible instead of designing a website from scratch because this is the future. With the themes becoming increasingly advanced as time goes by, specialists agree that custom web design is slowly dying.
Add to that the fact that WordPress is having an increased number of competitors. Platforms like Wix, JIMDO, Weebly or Squarespace are breaking new ground on the market and offering a multitude of free templates and customization options.
Start leveraging the benefits offered by WordPress templates now and start creating high-quality websites within hours.