Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software.

Background on Blog Interviews

Interviewing local businesses or local bloggers falls into the category “ego bait.” The purpose of doing this is to have others, already thought leaders in your niche, promote content on your website. The easiest way to make them do this is by writing about them.

Interviewing them provides your business with more relevance (it is their own answers, and it is them talking about themselves), more engagement (they will definitely know and expect that you will be posting an interview with them), and more high quality content for your blog.

In this guide, we’ll show you how to interview bloggers and local SMBs for your website.

How To Complete

Step 1. Discover who the thought leaders in your niche are, and find their contact information. If you haven’t had the chance to talk with them previously, it is preferable that you reach them via email.

If you have previously interacted with them, it might be more convenient to directly give them a call.

Step 2. Ask if they would like to answer a few questions in written form.

Step 3. If they agree, send them an email with questions such as, “What motivates you to keep blogging about [your industry]?,” “How long have you been involved in [your industry]”, and “What would you advise our readers about [FAQ from your industry]”, etc.

Try to add in personal questions to demonstrate you’ve done your research. This makes for a much better interview.

Step 4. Finally, publish the completed interview to our blog or website. Make sure to notify the interviewer when it goes up so that he or she can promote it to their audience as well.

UpCity members, please follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Adv. Presence Optimization > Local 201: Website 302: Local Links.