Ever look at your company’s logo and feel unimpressed or bored?
Your company’s logo is like the first word your child speaks; it should be an exciting, initial experience for someone to witness. Okay, maybe that’s a bit of a stretch, but you get the idea.
Our companies are our babies, and your logo is the first thing your customers see that they can associate your products or services. A strong logo should leave a lasting impression on them too. If not, then it’s time to go back to the drawing board and get creative.
Make your logo livelier and more current with a fresh redesign and these tips:
1. Know Your Color Voice
“I found I could say things with color and shapes that I couldn’t say any other way – things I had no words for.” – Georgia O’Keeffe
Notice how popular amusement parks make use of “loud” colors like yellow and red? This is because those colors evoke feelings of cheerfulness and excitement. Don’t just think that grey and black are boring because of this. In fact, that color scheme is used widely for products that are of high value and luxury use like Apple products or new cars. So, don’t go making your logo a bright yellow color just because you want people to feel excited all the time. The color of your logo speaks volumes.
If you’ve considered revamping your company’s logo, choose a color that best exemplifies your company’s brand. The color green for example is commonly associated with health, growth, and peacefulness, making it the perfect logo color for grocers and restaurants that are more health conscious.
There are psychological responses people have when they look at your logo’s color. During the redesign process, consider what type of feelings you would want your customers to experience when they look at it. Entice them with a fresh new color scheme that will make their heads turn and eyes widen, but also make sense for the type of industry your company is in.
2. Simplicity Before Eccentricity
You may have noticed that Staples recently changed their logo. Sometimes a simplistic route like changing the font and moving a shape around is all your brand needs to be in the limelight.
You may think simple logos are boring, but realistically it gives you a cleaner presentation. If your logo has too many shapes and fonts it can look messy and unreadable. Staples made an effective logo change recently by getting rid of the bent “L” staple and placing a regular staple shape at the beginning. Small redesigns like this appear more modern and bring attention back to an otherwise old company. It doesn’t take much for a customer to read their logo and know exactly what their company is about.
Simple logos are also easier to extract and slap on your company’s merch too. Instead of having your whole company name written out, your logo can be shortened to a symbol that follows your color scheme and people will still be able to recognize what it means, nonetheless.
3. Be Clever
Want to take your logo a step further? You may have the right colors, and the right amount of simplicity, but if your logo isn’t adding more perspective it could fall short. As you may already know, companies have become increasingly clever with their logo redesigns. Amazon with their A to Z smile, and more commonly, FedEx with their hidden arrow, give their consumers a little laugh, but they aid in memory recall at the same time.
It can be tricky to stand out from the crowd; just think of how many company logos you have seen in your lifetime. Try to create a logo with a hidden meaning or shape that best exemplifies what your company is about. Not only will you get a kick out of it, but whoever can pinpoint the subtle message will feel good too. Making this impression is already forming a sense of brand recognition with your audience, not to mention the possibility of your logo being recognized by the public and going viral on social media platforms.
By following these three steps, you’ll not only be able to freshen up your boring old logo, you’ll be breathing new life into your brand!