Ebooks are a great marketing tool to help you grow your business website. They allow you to share the fruits of your long years of experience with your audience in a few dozen pages.
But here’s the thing: writing an ebook can be a daunting experience for many — especially when you don’t know where to start.
That’s why we decided to detail out a step by step guide for how you can
- Write an ebook
- Make an excellent design for it
- Publish it and grow your business
Let’s jump right in.
What is an Ebook?
Ebooks (electronic books) are digital, non-editable books made up of text and images. They’re often read on flat devices such as computers, tablets, and smartphones.
On average, an ebook is 1,000 up to 2.000 words long, which is about 10 to 20 pages long. But they shouldn’t be confused with a white paper or a standard book that would be read on a Kindle or other e-reader.
How to Write an Ebook For Your Business
There are two ways you can go about writing an ebook for your business. Your first option is to create one from scratch. It takes time and energy, but it’s rewarding at the end. Or, there’s a better way.
If you have a blog full of fresh content, things will be much easier. You’ll compile your posts into one bigger, long-form article that covers everything. And we’ll call that — an ebook.
Whatever your situation, the process we’ll detail out here is the same.
1. Research Your Topic
Research is a vital part of any content creation process. It’s where you decide what topic you’re going to cover in your ebook. As a start, you must identify a key challenge that your audience is facing. Then, look for the best solutions and practical steps anyone can follow to solve the problem. Be sure to bring something new to the table by offering your unique ideas and solutions.
2. Create an Outline
The outline is where you merge your different ideas and blog posts into one story.
You need to make sure you’re covering every aspect of the topic of your ebook. So, it must deal with the problem from it’s beginning to the end. Each sub-topic can make a separate chapter of your ebook, but your sub-topics must have a logical order that makes sense to the reader.
Before the last section, readers must find tangible solutions that will help them overcome their challenges.
3. Write, Edit, then Proofread
The number one rule to successful creative writing is this: don’t edit as you go. Instead, you should concentrate on putting your ideas on paper. Don’t kill your writing momentum and let your creative mind do the job.
Once you finish a single writing session or a whole chapter, you can move to the editing part. Before we tell you how to edit, there is one thing you must keep in mind: you’ll never write the perfect ebook. If you strive to write the perfect word and best sentence for each chapter, you’ll never finish editing.
Here are a few editing tips to help you with the process:
- Make your ebook easy to read and consume by anyone.
- Keep a friendly tone and use short sentences to get your points across.
- Avoid jargon and complex language.
You can use popular editing tools such as HemingWayApp or Grammarly to edit your texts.
Once you’re finished, have one final read and make sure to do it out loud. That allows you to spot mistakes and unnatural sentences in your writing.
4. Design Your Ebook Cover And Pages
Your ebook design should be simple yet elegant and it must match your brand. You don’t have to use a dozen colors, objects, and fonts to design a successful ebook. In fact, that’s a counterproductive approach; however, keeping things simple doesn’t mean neglecting the whole design.
Like it or not, people do judge ebooks by their covers. And even if they don’t, they’ll still judge them by the first glimpse they get from trying to read a page. If your pages aren’t attractive to readers, fewer people will read and share the ebook you’ve worked so hard on, so be sure to do an excellent job on the design.
Even if you’re not an expert, you can still hire freelance designers to help you with this for only a small cost.
Once you finish the final design, your ebook will be ready for publishing!
How to You Use Your Ebook as a Digital Marketing Tool
There are many ways you can go about growing your audience with the ebook you created.
We’ll share with you the most successful techniques that we’ve come across:
1. Use pop-ups on your website
Offer your ebook as a freebie on your website to grow your subscriber’s list.
You can do that by creating a pop up to promote your freebie. And in it, you’ll ask new visitors to subscribe to your email list before they receive your offer.
2. Promote it on social media
Sharing your ebook with your followers on social media is a great way to keep in touch with them, and this works even better if you already have a significant number of active followers.
3. Email marketing
Your followers will always appreciate receiving your best content via email, and it’s also a great way for you to keep in touch with your audience and it updated with your latest news.
Write short emails that briefly explain how the ebook is a valuable asset, and be sure to show how it can help anyone looking for practical solutions to their problems.
An ebook can be the missing marketing tool in your business growth strategy, but for it to succeed you must strictly follow the steps we detailed in this article.
As lead magnets, ebooks are useful, especially when paired with a full digital marketing campaign.