Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

Background on Vimeo

Founded by a group of filmmakers, Vimeo is a video sharing network on the web. Posting and sharing videos on the web is a great, free way to advertise and create quality links and buzz back to your site.

Step 1. Start at

Step 2. Sign up for Vimeo by entering your First and Last Name, Email Address, and Password. Once complete, click “Join.”

Step 3. You’ve now joined the Vimeo community! At this point, you’ll be presented with the opportunity to upgrade your Vimeo membership to a premium level. Click “No thanks, I’ll stick with free Vimeo Basic for now” to continue.

Step 4. At this point, you’ll be asked to verify your email address. Go into your email inbox and click the designated link.

Step 5. Congratulations! You’ve successfully created your Vimeo account. Now you can start uploading your professional videos for increased exposure to your brand and services.

Best Practices for Vimeo

Vimeo offers many options for quality and customization when you publish your videos.

The more videos you can upload, the better. Here are some quick tips to get you started:

  • Begin by adding whatever videos you’ve completed in the past before creating new ones. Whether you are advertising a specific product, a promotion, how to perform a specific procedure, etc., there are so many options for videos! Create content that will help or boost your audience. Valuable video content that satisfies your audience’s needs is crucial (more on this later).
  • Be sure to add keywords to your title, tag, and descriptions for your videos so that they can be easily found on the web and therefore better optimized for search results.
  • After posting a video on Vimeo, make sure that you always share it on your social sites and blog right after. This step should be a build-in step of the video set-up process. Share your video socially as soon as it’s posted (more on this later).

For more information about Vimeo to get started, refer to some additional best practices and tips.

Click here and you can also check out the FAQ.

UpCity members, please follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Establish Your Presence > Social 102: Top Social Sites.

Looking for more Social Media assistance for your business? Find great Social Media partners in our Top Local Agency Marketplace!

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.