Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software.

Background on Scoop.it

Scoop.it is a popular recommendation and discovery site for your business. This website site allows users to discover, categorize, and share useful content and information. It is a good source to accumulate relevant and quality links to a website. Recommending relevant information to people via Scoop.it is a great way to promote yourself online and increase your visibility. We’ll provide some opportunities to promote some of your own information in later courses.

Step 1. Start at Scoop.it.

Step 2. Go to the top right-hand side of the homepage or the middle of the page and click “Join Free.”

Step 3. You can sign up using Facebook, Twitter, or an account separate from the two. For the purposes of this post, we’re going to create a new account without your social media logins (although you can log in with them if you so choose). Hit “I don’t have a Facebook or a Twitter account.”

Step 4. Enter your Full Name, Email, Password, etc. You can also include a Profile Picture of yourself. Once you’ve entered all the fields, click “Sign Up.”

Step 5. You are then asked to confirm your email address with Scoop.it. Head into your inbox and click the confirmation link to verify your address. Click the link to continue.

Step 7. Congratulations! You’ve successfully created your Scoop.it account!

Best Practices for Scoop.it

  • Choose the content that you curate carefully. You will want to pick topics that relate to your business and industry. Be sure to include keywords that relate to your business.

  • You can read the FAQ for more information on what Scoop.it is all about.

  • Make your topics relevant to your business so that you can share content you find with your audience.

UpCity members, please follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Expand Your Presence > Social 102: Top Social Sites.

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