Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

tumblr homepage

Background on Tumblr

Tumblr is a microblogging and social networking platform that allows users to post small snippets of content quickly and efficiently. It was founded by David Karp and recently acquired by Yahoo in 2013.  As of today, Tumblr hosts more than 176.5 million blogs and more than 80 billion posts in all. This comes as no surprise, as the setup and customization is quick and easy. You can add colorful backgrounds, custom CSS and HTML, and impactful images.

How can your business benefit from this platform? Simply put, Tumblr is a terrific way to find content in your industry. Furthermore, you can keep it as your main blogging platform, creating content that exists within a massive network of users sifting through content. If you’re looking to use it for long-form content however, it may not be the best choice, as Tumblr caters more to short, “digestible” content.

As a benefit to your SEO, Tumblr is perfect. It has a high authority within search engines, easily making your posts more visible once augmented for the right keywords. Tumblr is also a powerful way to build links to prominent industry leaders on the platform. When you link out to a contact through Tumblr and follow them, you’re very likely to be followed back, provided your Tumblr page offers value. This is all advantageous to acquiring prominence in the search engines.

In today’s post, we’ll walk through setting up a Tumblr account for your brand. This guide will also offer tips to get the very best out of the platform.

Setting Up a Tumblr Account for Your Business

Step 1. Start at

Step 2. Enter your Email Address, and choose a secure Password and Username. Make sure these are correct and click “Sign up.”

tumblr signup page

Step 3. Tumblr will now prompt you for your Age. Enter your age and check off that you understand the terms of service. Click “Done!”

tumblr signup process age

Step 4. Next, Tumblr will ask you to find three blogs and follow them. Enter your targeted keyword terms or relevant industry phrases into the search bar and determine which blogs you would like to follow.


Step 5. At this juncture, you can set up your Background Image, Profile Image, Title, and Description. Click “Make it” to continue.

Tumblr customization

You will then be asked to get the mobile app for your operating system of choice. Skip it for now.

Step 6. You have now completed the steps for setting up a Tumblr account. To complete verification, click the link in your email from Tumblr.

Tumblr dashboard


Step 7. Congratulations! You have completed the process for creating a Tumblr account for your business.

Best Practices for Effective Tumblr Pages

– Publish engrossing content on your page. This is another way to attract visitors to your company website.

– Use hashtags at the bottom of your posts. Tumblr using commonly utilize hashtags to find new content and pages to add to their streams.

– Follow industry leaders, hashtags, and related blogs to increase your page’s relevance.

– Monitor your analytics by connecting your Tumblr page to Google Analytics.

Looking for more Social Media assistance for your business? Find great Social Media partners in our Top Local Agency Marketplace!