Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software.

Background on Google Plus for Business

Businesses and organizations are able to create pages in the Google+ network. This is a very important way to increase your presence online and improve your overall visibility. Much like other popular social networks like Twitter and Facebook, creating a Google+ page for your business enables you to connect and share with colleagues, customers and prospective customers.

While Google+ does not have the traction that Facebook and Twitter have from a number of users standpoint, Google is relying strongly on Google+ information to help determine which businesses are relevant and can significantly influence search results for your website. In other words, if Google thinks it is important, so should you!

Google+ information shows up in search results on Google.com. This can include recent posts, local information, photos, videos, and much more. By using Google+ you can get found across Google, right when your customers are most interested.

Click here to learn more about the basics of Google+.

How To Create a Google Plus Business Page

Follow these steps to create a robust Google+ listing:

  • Go to the Create a Google+ Page link to get started.

  • You should select Storefront, Service Area, or Brand.

  • Be sure provide a link to your website.

  • Enter in your tagline and upload a small logo or photo for your business. You may have to adjust the size of the logo to meet Google’s size requirements.

  • Be sure to include as much content as you can on the business page. We’d recommend starting to add the basic information about your business, and then go back to enter in more details.

  • In addition, the information (address, phone, keywords, recommended links, categories, etc.) that you post should be exactly the same as what is shown on your website.

UpCity members, please follow the pathway to complete this task in your UpCity account: Optimize Your Presence > Establish Your Presence > Social 101: The Big Four.