Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

Background on LinkedIn

LinkedIn has more than 300 million registered members worldwide, and more than 3 million LinkedIn Company Pages. It’s a place where professionals come together to connect and share business ideas, valuable content, and instant messages. Grow your network through your email, your college groups, or even mutual connections you have with your business colleagues.

Your business stands to benefit in several ways from a presence on LinkedIn. You can can connect with influencers in your industry so that you can follow and connect with them. Influencer content is also available on the platform for you to share, like, and discuss among your peers. Furthermore, you can read information on potential leads and businesses partners.

The best way to get started is to look for colleagues and clients on LinkedIn. Send a connection request. and then follow their updates and join groups where they belong. Note that adding a personal comment to a group or individual’s page is often a better approach when asking for a connection.

In today’s guide, we’ll show you how to find the top influencers in your industry, and easily connect with colleagues in your field. Enjoy!

How to Find Top Influencers on LinkedIn

Step 1. Start at LinkedIn.com.

Step 2. Go to “Interests.” In the dropdown menu, click on “Pulse.” Pulse is a subsidiary of LinkedIn to consolidates top content from LinkedIn influencers.

Step 3. Once you’re in Pulse, click on “All Influencers.”

Step 4. Once you’re in the “Influencers” section, you have the option to chose from a variety of notable industry experts. If you would like to search for specific influencers, type in their full name in the search bar at the top of page.

Step 5. When you find a desirable influencer, click the “Follow” button that can either be next to their headshots, or directly on the images itself.

There is more than one way to find relevant connections! Make sure you use every avenue of connectivity you have to get the highest possibility of a new business partner or customer. Here are just a few of the ways you can grab more connections on Linkedin.

Import Email Connections

Use the Add Connections to see if anyone in your email contacts are on LinkedIn.

Step 1. Go to “Network” and click “Add Connections.”

Step 2. Insert your Email Address of choice, and import contacts from your address book. Once complete, hit “Continue.”

Step 3. LinkedIn will ask for authorization; allow it. Once you reach the next screen, hit “Add Connections.”

Adding Alumni to Your Network

Use the Alumni section to find people who attended the same schools and universities as you.

Step 1. If you have one or more colleges listed on your LinkedIn page, you can click on “Find Alumni” in the dropdown menu under the “Network” tab. This way, you can utilize educational connections to foster new business.

Step 2. Browse through alumni and click “Connect” to network with other colleagues you haven’t met yet!

Finding People You May Know

Use the “People You May Know” area to find people who you might know based on mutual connections. Hit “Connect” and you’re all set!

Best Practices for LinkedIn Networking

– Participate in LinkedIn Groups and Answers.

– Add a link to your LinkedIn profile on your website, emails, and other social profiles.

– Touch base every few weeks in order to keep your connections fresh and active.

– Remember that you can always use the search bar at the top to find People, Companies, Jobs, and more!

UpCity members, please follow the pathway to complete this task in your UpCity account: Become an Authority > Become an Authority Basics > Social Networking 101: Join the Conversation.

Growth Marketing Manager at |

Andrew has serviced SEO clients across a variety of industries including large-scale e-commerce, retail, home services, and more. As Growth Marketing Manager for UpCity, he works every day to improve our Marketplace experience for agencies and business owners alike.