Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receives an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring an in-depth look at one of the recommended tasks built into the UpCity software.

Background on Google Plus Custom URLs

Google Plus has enjoyed explosive growth thus far. With more than 300+ million monthly active users, Google Plus continues to attract users and become a powerful platform for small groups and large businesses alike. It is a vibrant community of designers, hobbyists, marketers, and webmasters who work together to teach newcomers the ins and outs of this exciting platform. The Google Plus Help Center is also an excellent resource to get rolling on learning all the latest features and updates that you can use to boost your profile. You want to become a Google+ expert, read our previous post here.

The option to claim your Google+ URL has been a long-awaited feature for the community. Finally, Google has been slowly rolling out custom URLs to all users throughout the past several weeks. In this blog post, we are excited to show you how to quickly complete these custom URLs for your Google Plus page. Please note: If you have not received the option to change your own URL yet, be patient and it will come as long as all the requirements are met (see criteria below).

As a result of adding a custom URL to your page, visitors will be able to find your brand much more easily. Moreover, your custom URL will be officially linked to your webpage. You can be positive that this will benefit your online visibility in the Google search engines.

Criteria to Claiming Your Custom Google+ URL

In order to qualify for the claiming process, Google makes sure that you follow specific guidelines. According to the Official Page of Google+, you are able to claim a personalized URL if you have a profile photograph, at least 10 Google Plus followers, and an account that is at least 30 days old.

For Local Google Plus pages, you must be a verified business. Additionally for non-local pages, you must be linked to a website.

A brand or business that already has a linked website or a verified local business can instantly gain a custom URL. You may also receive an email that notifies you of your eligibility.

Begin Claiming Your Google+ URL

1. If you followed the above criteria, a notification bar should appear at the top of your Google Plus page.

2. Go to the top of the page, and click “Get URL.”

3. In most cases, your URL is custom generated based on your Google Plus page title. However, if your page title is not available to be customized, you are asked to add a few characters to create a unique URL. In either case, you should agree to the terms and conditions to continue.

4. Click “Confirm” to verify the change to the URL.

5. Congratulations! You have successfully claimed your very own Google Plus URL.