Online marketing can be tiring! That’s where UpCity comes in. As a trusted advocate for small businesses, we’re here to navigate you through the piles of confusing and suspicious offers. UpCity will lead you in the right direction by providing easy insights and simple solutions for your business marketing plan. Members receive an in-depth, personalized action plan to help optimize their site, and our team is here to help you along the way. Each week, we’re featuring a comprehensive look at one of the recommended tasks built into the UpCity software.

Background on Blogging to Become an Authority

Blogging and content development is not just fuel for the search engines, it also can position you as an authority in your field. By staying on-top of Q&A sites with relevant questions and issues in your industry, you get current information that you can blog about on your own.

This adds credibility to your company overall plus generates additional business connections and sales leads.

In this guide, we put you through the paces to find and answer the most burning questions discussed in your industry.

How to Find and Answer Your FAQ’s

Step 1. Start surfing Q&A discussion sites in your down-time.

Add industry blogs and sites that you want to monitor to an RSS feed. Google Feedburner is a well-known option. If you have a Google account, you can access it here. Another option you can use is Feedly. It’s a tremendous way to keep track of some of the best industry blogs all in one place.

Step 2. Pay attention to heated or long discussion threads.

Read users who are in the thick of discussing any particular topic to gain knowledge. This is the best way to become knowledgeable and get some of the questions you’ll need for your post.

Additionally, longer comment threads tend to be more detailed in discussing potential answers surrounding a particular question.

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Step 3. Gather questions, and create your content.

You’ve got everything you need. Now all you have to do is do the research to answer your gathered questions and start writing!

Step 4. Promote your post on groups you’ve been monitoring.

A rule of thumb for forums and community is 80% participation and 20% self-promotion. Keeping this ratio is the key to providing value while at the same time sharing knowledge in the form of your services others may be interested in.

Remember: be respectful, and you’ll be welcome! When the time is right, feel free to promote your wares. Your social media promotion should direct customers to your post.

UpCity members, please follow the pathway to complete this task in your UpCity account: Become an Authority > Ongoing Authority Development > Blog 301: Advanced Blog Writing.