In the past, if you wanted to buy or rent a commercial property, you opened a newspaper to check the listings. Nowadays, mobile apps have completely changed the dynamic of real estate. According to the 2019 Real Estate in a Digital Age Report, 76% of buyers found their property on a mobile device.
Potential buyers are short on time and want the convenience of a mobile app to sift through available properties. Specifically, they want clear, information-packed listings that streamline the buying process. Forget newspapers – they want filterable results and virtual tours all in the same place.
If you run a commercial real estate company, a mobile app is essential. There are four main benefits to developing a mobile app, all of which will significantly enhance your business.
Why Invest in a Commercial Real Estate App?
1. Leverage Geotargeting and Data-Driven Insights
The beauty of the internet is that you know exactly where your mobile app visitors are coming from. With a basic sign-up form, you’ll also know a potential client’s age, gender, income, purpose of visit, etc.
All the information you can collect with a mobile app can help you serve clients properties geographically close to them (called geotargeting). An app also lets you use data to match a client with a property. For example, based on the properties a potential client is “saving” or “favoriting,” your mobile app could suggest similar properties.
All this data will drive potential clients to their ideal properties!
2. Enhance the Client Experience and Build Your Brand
Property hunting should be easy for your clients. The easier, clearer and more convenient the process is, the more likely clients will do business with you. With a mobile app, clients can get a lot of valuable information, including photos, detailed property information, floor plans, virtual tours, client reviews, agent profiles and real estate contact information.
This top user experience will build your brand as a first-rate, trustworthy source. You can even design your mobile app with your user in mind. By offering a crystal-clear look at potential properties, your clients will see your listings through the lens of your brand.
3. Expand Your Market Reach
A mobile app can also get you more clients than ever before. The first step 44% of potential clients take is searching online. If you offer a quality mobile app, you’ll get more clients on your tool than with a traditional marketing method.
Expanding your market reach may also enhance your conversion rates, as more potential clients check out your property listings. With more user information from clients, you can also better target and market your properties.
4. Streamline Client Communication and Support
On a given day, your commercial real estate company may handle hundreds of messages from potential clients. With a mobile app, handling these messages and requests is much more streamlined. Instead of multiple channels and accounts, you have one go-to place to communicate instantly with clients.
A mobile app also makes it easy to support clients during the buying process. When you prototype your mobile app, you should think about including a Help section where you can link clients when they ask about mortgage rates, required documents and interest rate calculators. This kind of extra client support will also feed back into high customer engagements rates.
Examples of Top Commercial Real Estate Mobile Apps
Top real estate mobile apps use a mix of these features to stand out from the competition. To inspire your future mobile app, LoopNet and Zillow are two excellent examples of how to boost client experience and support, as well as market reach.
LoopNet lets you monitor your favorite properties with in-depth listings that include videos and satellite images. They give you a one-click connection to a property broker to request a tour. Finally, they have top-of-the-line filtering options so your clients get connected to the perfect commercial properties.
On Zillow, you can search and compare millions of real estate listings using a responsive map picker and extensive filters. They offer an Affordability Calculator to estimate mortgage and loan quotes. Not to mention, you can get in touch with real estate agents in just one click.
The Key Takeaway
Real estate is moving in the digital direction. Don’t let your commercial real estate business fall behind. After all, “80% of millennials search for properties on mobile apps”, according to the 2019 Real Estate in a Digital Age Report, and this number is sure to rise over time.