In today’s competitive (and unique) landscape, businesses hoping to attract new customers must be able to make a great first impression, and that starts with their websites. A beautiful, functional, intuitive website is critical, of course, but one element that is often overlooked—and of utmost importance—is page speed. 

Truth be told, there’s a great deal of misinformation floating around out there about page speed, and it’s no wonder that many business owners find themselves scratching their heads when trying to figure out what to believe. 

From learning the difference between site speed and page speed to knowing how page speed affects your Google rankings and more, download our guide today to get a better understanding of why page speed matters when it comes to conversions and ways you can make sure the online experience your business provides meets and exceeds customer expectations.