Keywords and SEO go together like peanut butter and jelly.
The magic behind using keywords in a successful SEO strategy starts by finding the right keywords to use in your content.
Keywords are usually a word or two, but did you know that targeting long-tail keywords can actually deliver better results? It might be a new concept to some of you, but when you are able to accurately target long-tail keywords, it is an effective way to boost your SEO results.
Of course, finding the right long-tail keywords is what is crucial in this step. To easily climb to the top, you need to make the effort to find keywords with low competition and a low search volume.
Start by establishing a technique to search for these keywords and use the right ones in your content. By targeting long-tail keywords, you can reap the many benefits and see great SEO results.
What are the Benefits of Targeting Long-Tail Keywords?
First off, what exactly does it mean when we talk about targeting long-tail keywords?
Well, it is an SEO tactic that uses long-tail words or phrases instead of more common keywords, which as we established earlier, are usually just a word or two.
Long-tail keywords are longer and often more specific.
They attract less traffic but can use them to get higher results when done right. This means more traffic and a more defined audience. Yes, it takes extra effort, but it is well worth it.
Long-tail keywords are easier to rank for than common keywords. With fewer competitors to go up against, you are able to rank higher on Google.
This strategy can also help you find your audience easier, which could result in not only higher traffic, but a more dedicated audience. In fact, visitors from searching long-tail keywords will most likely become customers.
Some markets are harder to rank due to large budgets and big companies dominating the search results. Use long-tail keywords to your advantage as a solution to outrank your competitors and climb to the top of Google.
How to Start Targeting Long-Tail Keywords
Before you start the process of searching for the right long-tail keywords you must establish the following:
- Define a clear mission for your SEO strategy
- Build a website that stands out and clearly defines your products and services
- Find your niche
Once you know what type of audience you are targeting by establishing those above, you can start the keyword research!
After you understand how to use tools to your benefit, start searching for keywords that are relatable to your site. Make sure to look at things like the search volume and traffic results. You might also want to dive a little deeper and take a look at the traffic and metrics of your competition.
Not sure where to start with what keywords to find? A branding workshop with a marketing agency can always help narrow down your niche!
This might take some time, but after you establish the right keywords to use, now is time to create awesome content that will support these keywords!
What Results Can I Expect From Targeting Long-Tail Keywords?
Did you know that 70 percent of all web searches are for long-tail keywords?
Furthermore, according to the marketing king, Neil Patel, the average conversion rates using long-tail keywords is 36 percent, much greater than other conversion rates.
Other results you can expect to see from targeting long-tail keywords include outranking your competition, adding more value to the reader, and used when voice assistant searches are being used, which is the new way to technology.
When you are able to accurately target long-tail keywords, you can generate organic search traffic, which is the goal. It is going to take time to understand how to add long-tail keywords to your SEO strategy, but remember, practice makes perfect!