With the majority of traffic coming from Google, it may seem that maximizing your local business presence on other search engines, is a waste of precious time. But wait! Did you know that Bing has over 2.5 billion monthly searches? Some of those users HAVE to be in your area — help them find you!

Optimized local search is a critical marketing for every small business owner with a local address. Without properly completed business profile pages on all search engines, you’re missing a huge opportunity to get free traffic to your site and store  (subscribe to the free UpCity Daily Tips newsletter for more tips on optimizing your site for local search).


Building out a Bing Business Page is incredibly easy. We’ll keep it simple with the basic steps.

    1. Go to the Bing Business Portal site and enter the name of your business with zipcode. If they don’t have information on you, add your business. If they do, claim your business.
    2. On the next page you’re be given a page with multiple tabs to fell out all the information on your business.
      • Details page allows you to complete basic information
      • More Details tab provides options for specific information such as hours, business tagline, and more
      • Profile is where you specify specialties based on the business category you selected
      • Mobile offers details for a creating a mobile site (as Jayson DeMers noted in his excellent Bing visual roadmap on SEJ — this is a bit “perplexing”)
      • Photos section allows you to add up to nine images

Take time to do these pages as completely as you can during this first pass. As we all know, it’s tough to find time later.

  1. Preview your page. Edit, preview, repeat!
  2. Request verification. If via mail, your postcard should arrive in about a week. The SMS text option is immediate. Once you get your PIN, log back into your site, enter it and you’re live!

Local Optimization Tip

Search engine local profiles are much, much better if they are consistent across the web. That means your Bing information should be the same as Yelp … should be the same as DMOZ … should be the same as YellowPages … etc. Local directory spiders pull business information from everywhere and slight variations in your address or phone number, can create multiple listings for your business.

So now that you’re Bing ready, start using that local profile to your advantage. Complete special offers and feed in your other social media. When users are in your area, searching for deals on Bing, you’re there to be found.