In addition to guest posting on the UpCity blog, BragDeal is featured as one of the Top Digital Marketing Agencies in Canada. Check out their profile here.

The importance of site speed in the online world is nothing new. While most people already understand that website pages need to load fast, many don’t know how a CDN comes into play. As CDN services grow in popularity, understanding how it works and why it’s so important to your business is crucial. Let’s take a closer look at the benefits that come from integrating this popular service.

Understanding the Role of a CDN

Before you decide whether or not to integrate a CDN to your website, you need to fully understand what it is, how it works, and its benefits. A Content Delivery Network is a network of servers that spans the globe. Rather than working off a single server, CDNs are a group of servers that are located throughout the world. This network of servers works together to deliver your website content to your viewers faster.

When websites work off traditional web hosting environments, all website traffic is sent to your host’s web server. The further away your server is located, the longer it takes for your content to load. As your website traffic grows, traditional web hosting environments frequently struggle to keep up with the surge.

The network of servers used with a CDN are distributed across the world and linked together with the common goal to deliver content faster. CDNs aren’t just faster, but they are a more affordable, more reliable, and more secure option for websites looking to enhance the customer experience. The power of a CDN will unlock huge benefits for your business.

What Are the Benefits of Integrating a CDN?

When it comes to your online presence, there are several benefits for websites that integrate a CDN. While the benefits do vary depending on the size and needs of your website, the majority of business owners who integrate a CDN into their website see the following:

  • Boost in performance with reduced latency and faster load times.
  • Scalability that allows you to automatically handle spikes in website traffic.
  • SEO improvements that help improve your search engine rankings.
  • Reliability with a stronger, better network of servers.
  • Lower costs on bandwidth fees.
  • Improved security with security certificates, DDoS mitigation, and other optimizations.

One of the biggest advancements to your online presence when you integrate a CDN involves the delivery of your content. When websites aren’t able to load content fast enough, traffic and viewers are lost. CDNs speed up the delivery of your content and allow your data to reach your users faster and more efficiently. They also reduce the file sizes used on your website, further enhancing load times.

'When websites aren’t able to load content fast enough, traffic and viewers are lost.' - Dan Brag, BragDeal Click To Tweet

In addition to speed time, uptime plays an essential role in your online success. The distributed network of servers used with a CDN gives your website balance. You won’t have to worry about your website failing if you suddenly see a spike in traffic. Uninterrupted service means your website never prevents users from accessing your website or your products and services.

And, we can’t forget about security! SSL certificates are essential in today’s online world. CDNs ensure you have a high standard of authentication, encryption, and website integrity. You’ll have the peace of mind knowing that your website is safe and your viewer’s sensitive information is protected. This doesn’t just benefit your business, but it also benefits your viewers.

Does Your Site Need a CDN?

Now that you understand how a CDN works and its main benefits, you’re probably wondering whether or not your website needs a CDN. While small websites that don’t have a lot of pages or graphics won’t see drastic improvements, the majority of websites will. The following sites won’t just benefit from a CDN; they need a CDN to help their business reach its full potential:

  • Websites with steady or heavy traffic
  • Businesses who expect to grow in the future
  • Websites that use a lot of media items, like images and videos
  • Websites that target traffic on a global level
  • Websites that have experiences bouts of downtime in the past

CDNs play a vital role in how effectively and efficiently your website runs. If you want your online presence to be as quick and smooth as possible, you should add CDN services to your website. Find a qualified, professional web development team to help find the right CDN for your business and provide you with seamless integration. It won’t just give you a return on your investment when it comes to your business growth, but it will also give you the peace of mind you need to know your website has optimal performance at all times.

Dan Brag
Dan Brag
Owner and Founder at

Dan is the owner and founder of BragDeal Inc. He holds a B.Sc. in Interactive Arts & Technology, with an extensive experience in the design and online marketing field. Over the last five years of running the business, Dan has seen many major changes in the online marketplace and helped countless businesses grow their customer acquisitions from regular traffic.