Credibility Signals: UpCity Recommendability Rating Updates
UpCity’s mission is to help businesses find marketing providers they can trust. One way that we do that is by ranking service providers in our Marketplace by their UpCity Recommendability Rating. The UpCity Recommendability Rating uses a proprietary algorithm of various digital signals that measure credibility, visibility and recommendability. Those signals include domain authority, organic search presence, review count (on UpCity and third party sites), average review score, website speed, business listing consistency, UpCity profile completeness, and engagement.
Our objective is to be transparent in our rating and provide marketing providers valuable insights into their score. We received a lot of feedback from both our Certified Partners and the businesses that use our site to find marketing providers that although there is still value in finding a partner within a business’ own metropolitan area, using Distance to City Center as a signal to measure recommendability was not relevant.
We heard this feedback and today launched an update to our rating algorithm: we have removed Distance to City Center as a signal and re-assigned that portion of rating points to your UpCity Profile Completeness.
Most of our partners will not see any change in their rating or rank on the lists in our Marketplace; however, if a partner is more than five miles from the city center of the lists they appear on, they may see an improvement in your rating and rank.
To find out more about becoming a partner in the UpCity Marketplace or with any questions, please email firstname.lastname@example.org.