It’s no secret that maintaining a blog and publishing new content regularly can be a great way to boost your site’s search engine rankings. Unfortunately, content marketers are often guilty of churning out “cookie cutter” content that’s not engaging or useful to their target audience. If you’re looking to create better, share-worthy content for your blog, there are some great tips to follow.

Incorporate Images and Video

Today’s web users expect to see images and video incorporated into the content they read. Not only can graphics (such as infographics) help readers better understand your content, but images and videos also serve an important purpose of breaking up blocks of text, which can otherwise be daunting to the average audience. If you haven’t already done so, learn how to embed images and videos into your blog content. Better yet, learn how to create images and video for your blog!

Stay Away From Generic Topics

While brainstorming blog topics, take the time to Google your ideas to see if they’ve already been covered by another blog. If so, that’s okay; it just means you’ll need to come up with a unique spin on the topic or approach it in a way that hasn’t been done before. Generic content isn’t going to do much for your SEO because it won’t be valuable to your readers and has probably been covered on dozens or hundreds of other blogs in the past. Why bother?

Know Your Audience

Speaking of your audience, take the time to get to know the people who are most likely to read your blog! The better you know your target audience, the easier it will be to come up with blog topics that will be truly useful and relevant to them. Don’t hesitate to conduct audience research using any number of free online tools that are available to you.

Stick With Evergreen Content

While it’s not a bad idea to craft time-sensitive posts every once in awhile (such as a post covering the trade show your company just attended), evergreen content tends to be best for SEO. This refers to blog content that will remain relevant for many years to come.

Keep it Short and Sweet

Finally, understand that when people click on a link to a blog post, they’re likely expecting a post of anywhere from 300-700 words. Don’t scare your readers away with lengthy posts or large blocks of text. Ideally, your posts should be structured in a way that makes it easy to skim, if so desired by the reader.

With these tips in mind, you can be better prepared to craft unique, engaging content that your audience will actually find useful. Have fun!