During this uncertain time, it’s your company’s web presence that can make a real difference.
Things have changed dramatically over the last 10 days or so, and many businesses are finding themselves faced with some difficult choices to make in the coming weeks. To be sure, the COVID-19 pandemic has and will continue to make things tough for businesses in the foreseeable future, and tightening the belt will likely have to happen.
But during this period when we’re all essentially sequestered, our only outlet and connection to the rest of the world is online. In that sense, it’s critical that businesses focus on maintaining and strengthening their online reputation and visibility.
Leads aren’t being swayed over a business lunch. Nor are they heading out to the big spring convention. In order to weather this storm, your potential customers must be able to find you online, and they need to be able to learn as much as possible about you both on your own site and elsewhere around the web.
Reviews, where you appear on Google and online directories and marketplaces, even accreditation badges on your site’s footer—these are the elements that matter most right now, and they’re exactly what your prospects are looking for before they decide to reach out. Because of this, you can’t afford to take a break when it comes to your online credibility.
This is a great time to ask current customers if they have a moment to post reviews about their experience with your company. It’s a perfect opportunity to review your site and SEO optimization strategies. And it’s a great time to be social—digitally, of course—through blogs, social media, virtual meet-ups, etc.
The COVID-19 outbreak has certainly changed how we do things, but the show goes on. Business is still being conducted; services are still needed. People are looking for you, and their schedules are freed up. They certainly aren’t traveling. The best thing you can do for your company is to ensure your buyers can find you online quickly and easily and to put your best foot forward by highlighting reviews, badges, compelling content, thought leadership, social engagement, and everything else that helps bolster your online reputation. Take these steps and you automatically have the potential to gain a significant advantage over your competitors.
Your business can get through this, and making or continuing investments into showcasing your brand and building up your online credibility is paramount. UpCity is here to help as well. We can work with you to find ways to maintain or improve your rankings and reputation during this unique time and beyond.