COVID-19: You Have an Attentive Audience for Online Marketing
Top marketing trends during the outbreak lean heavily towards digital.
In navigating the COVID-19 outbreak, priorities have changed, processes have been adjusted, and we’re all trying to make the best of a bad situation. As we settle in and get used to the new normal, at least for the time being, we’re seeing shifts in where companies are finding the most success with their marketing spend and how they’re attracting more leads.
With no conferences to attend and no in-person pitches to make, many companies are relying on digital marketing to keep the sales machine humming. It makes sense, too. People are working from home and are more attentive to digital marketing as we isolate. Truth be told, digital is really the only thing that’s working since there’s no other way to reach one another.
With that in mind, savvy marketers know the time is now to improve your online visibility and boost recommendability. Here are five digital marketing trends that are reaching active buyers right now:
- SEO/Partnerships—There’s never been a more important time than now to make sure you’re ranking well in search. Shoring up a few details you’ve been putting off can have a positive impact on organic leads. The same can be said about maintaining partnerships with companies like UpCity. We’re able to continue to drive customers to you who are ready to buy.
- Content—Your audience has time to read. Put together longform pieces that showcase your brand, your expertise in the industry, and what sets your company apart from the competition.
- Video—Between scrolling through memes and liking photos from their nephew’s birthday party, people are watching videos online. Why not give them something to watch about you? Video production doesn’t have to be expensive, either. There are many programs out there that allow you to use some photos you already have, overlay some text, embed some music, and voila! Believe it or not, these mini vids that don’t ask too much from the viewer in terms of effort go a long way in putting your brand in the front of their mind.
- Social—Don’t forget about your social media. When folks work from home, it’s much more likely that one of their open tabs is on a social feed. We all do it, it’s ok. It’s also a good way to reach people. And, while there may or may not be a direct connection between social media and SEO ranking, there’s no question that social channels (and even individual tweets) are appearing in search more and more these days.
- Interactive—Create a fun quiz or put out a survey. Anything that keeps your audience around and lets them do something with the content is good. And while you’re at it, why not ask current customers to post reviews. We certainly know that quality reviews are more important than ever, and with people being at home, you might be able to get a decent amount.
Focusing your marketing dollars on digital and maintaining the partnerships that help keep the hopper full of leads is what’s working best—and that’s likely not going to change anytime soon. Be visible where people are looking. Showcase your business’ value, engage prospects, and encourage your customers to tell their story. All of this plays into the recommendability we all want that can lead to bigger and better things down the road.