With new technology emerging every day, older marketing channels can sometimes take a back seat. It’s easy to be consumed by innovative software, gadgets and tools such as AI chatbots and virtual influencers; however, it’s important not to forget one of the most effective elements of a communication strategy – email. According to Hubspot, the number of active email accounts in 2019 is expected to reach 5.6 billion with 99% of consumers checking their inbox every single day.
So, why is it that some marketers hesitate to dive deep into developing an epic email strategy? Well, maybe because there are so many options and although they all fundamentally provide the same service, each comes with its own unique features. As a marketing agency, we’ve had our fair share of sales calls and free trails and have compared three email marketing platforms. Which one works best for your company? The decision is yours!
MailChimp is an all-in-one marketing platform that provides a plethora of digital marketing services. For the purpose of this comparison, we’ve focused specifically on its email marketing options. MailChimp offers easy to use, drag and drop templates and a collaborative working option. Users can create and send newsletters, set up email automation, and track all the analytics with their build-in tool.
Cyberimpact makes email marketing accessible and effective for small businesses in Canda. Their understanding of Canadian Anti-Spam Legislation reassures its users that all their email efforts are CASL compliant. Cyberimpact provides customer service and email marketing training in both English and French. It also provides marketing automation, free templates, and all its data is stored in Canada – which combats the risk of security breaches.
Constant Contact email marketing services that work really well for eCommerce businesses. Through marketing automation, users can turn leads from their website into contacts that later become customers. Constant Contact provides templates, various social integrations, and marketing advisors to assist with campaigns.