With the transition to the Innovation Age, everyone is familiar with SEO, also known as search engine optimization. As a brief introduction, SEO is the practice of designing a website so that it ranks highly on the search results page. Now, Google has introduced something called the Google answers box. The Google answers box is […]
SEO: you may be familiar with the term, but understanding what is actually involved in getting your business’ website to rank higher in search engine results can seem like figuring out a magic trick. The following 10 points will help you unravel the mystery surrounding SEO and get a better sense of how it can help your […]
Google continues to refine the way it presents search engine results to users; featured snippets are one of the latest forms of results designed to help users swiftly find what they need. Learning more about how featured snippets work, what you can do to improve your chances of landing one of these coveted spots and […]
Google Assistant is the latest entry into the search and information voice delivery systems that began with Siri, an Apple invention for voice recognition search that was launched in 2011. Siri has struggled with accuracy, often misunderstanding requests and delivering results that are completely unrelated, creating frustration and amusement. That hasn’t inspired people to rely on […]
Growing and maintaining a thriving website with plenty of traffic and an excellent conversion rate takes a commitment that will continue for the life of the site. While it is certainly true that your maintenance schedule need not take as long as the original creation of the site, there is much that can be done […]
Credibility, Manage Your Business, Visibility
It can be challenging for your marketing and public relations teams to keep up with changes to social media and updates to search engine services in order to remain competitive in your industry niche. With streamlined staffing and agile operations the prevailing strategy embraced by many small businesses and startups in the evolving post-pandemic economy, […]
If you do online marketing for local businesses, you’re familiar with the unique challenges that come with local SEO versus non-geospecific SEO campaigns. Here’s the point of this article in a single sentence: I explain how you can boost the local SEO for any client. Local SEO is much more nuanced than traditional SEO. Frankly, […]
Andy Crestodina is the Strategic Director of Orbit Media, a web design company in Chicago. He’s also the author of Content Chemistry, An Illustrated Guide to Content Marketing. You can find Andy on
Is your site structure properly set up to maximize small business SEO opportunities? Can both people and search engines find what they are looking for? Make sure that you build from the base then clearly map the structure out to individual pages. A few simple site structure tweaks can make all the difference!
