As a digital marketing professional or business owner, you probably already know that value is relative. If you own a pizzeria, it’s likely you consider your pizza oven priceless while the owner of a pet grooming shop would view the same piece of equipment as worthless for generating revenue. If your marketing client wants to […]
It wasn’t that long ago when the world watched as the popularity of Snapchat and Periscope escalated to unprecedented heights in 2015. Then we watched, and many of us participated in, the rise of Blab just in time for it to fail. Through it all, one thing became clear – live streaming video wasn’t just […]
How do you search for information online? Ever since search engines became available to the masses in the mid-1990s, people have adapted to searching for information using succinct keyword phrases on their computers. Often, the keyword phrases that people use don’t sound natural, meaning you’d be hard pressed to use the same phrases naturally during […]
Google’s search index is the system used to collect and store data in order to retrieve and display the most accurate information to a user. This data can be in the form of web pages, online documents, graphics, video, and audio. The reason the index is stored is to provide quick results for a search […]
No matter what size your business may be, the fact remains that having a visible listing in Google Maps is a great way to boost local SEO and make your business location easier for potential clients/customers to find. Not sure where to start when it comes to optimizing your Google Maps listing? We’ve got you […]
[WPSM_COLORBOX id=18651] It’s no secret that maintaining a blog and publishing new content regularly can be a great way to boost your site’s search engine rankings. Unfortunately, content marketers are often guilty of churning out “cookie cutter” content that’s not engaging or useful to their target audience. If you’re looking to create better, share-worthy content […]
Backlinks are a major part of any successful SEO strategy. Specifically, link-building refers to the practice of having other websites link to yours. The more backlinks you have on reputable, authoritative sites, the better your search engine rankings are likely to be. In fact, Google has recently confirmed that backlinks, next to excellent content, are […]
When you read about SEO strategies and tips, you’ve probably noticed that the majority of this content is focused on optimizing your site for Google. However, the term SEO refers to search engine optimization in a general sense—so shouldn’t there be more content on optimizing your site for other search engines, such as Bing and […]
Keywords used to be the primary way to measure the success of your search engine strategy. However, there are ways to do this today that are more effective and give a better assessment of effectiveness. The ranking of keywords and phrases do not provide a complete picture of how your SEO is performing. Now that […]
Social media can be a great way to expand your company’s marketing reach and connect with people to boost your business. Is it, however, all that great as an SEO strategy? Will focusing on social media really help you dominate rankings? Let’s take a look. Being a Leader (While Gaining Followers) Search engines like Google […]
